MARC record from Internet Archive

LEADER: 03917cam 22005894a 4500
001 ocm41096270
003 OCoLC
005 20200923011610.0
008 990326s1999 nyu b 001 0 eng
010 $a 99026835
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dIG#$dUKV3G$dEXW$dILU$dOCLCF$dOCLCO$dOCLCQ$dG8V$dI8M$dOCLCQ
015 $aGBA000562$2bnb
019 $a59363673$a411920950$a978213938
020 $a0385494084
020 $a9780385494083
020 $a038550229X
020 $a9780385502290
035 $a(OCoLC)41096270$z(OCoLC)59363673$z(OCoLC)411920950$z(OCoLC)978213938
042 $apcc
050 00 $aHF5415.5$b.P46 1999
082 00 $a658.8/12$221
100 1 $aPeppers, Don.
245 14 $aThe one to one manager :$breal-world lessons in customer relationship management /$cDon Peppers and Martha Rogers.
250 $a1st ed.
260 $aNew York :$bCurrency/Doubleday,$c©1999.
300 $axix, 268 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tHungry Dragons --$tScouts, Pathfinders and Navigators --$tWhat Is "One-to-One Marketing"? --$tSo Old It Seems New --$tPre-Existing Circumstances --$tTrusted Agents --$tFirst USA --$tFranklin University --$tThought Generator --$tUsing Technology --$tAmerican Airlines --$tPrevinter --$tLevi Strauss --$t1-800-FLOWERS --$tFirst Union --$tThought Generator --$tOrganization, Culture and Change --$tUSAA --$tSouthern New England Telephone --$tThought Generator --$tCustomer Focus --$tLa Mansion del Rio Hotel --$tRoyal Bank of Canada --$tOxford Health Plans --$tFrench Rags --$tCarrollton Fire Department --$tThought Generator --$tCulture of Service --$tPitney Bowes --$tGeneral Electric --$tSAS Institute --$tBell Atlantic --$tThought Generator --$tKnowing the Customer --$tDick's Supermarkets --$tDaimlerChrysler/debis Financial Services --$tBritish Airways --$tNabisco --$tCrossWorlds Software --$tThought Generator --$tRespecting the Channel --$tXerox --$tHewlett-Packard --$tGreat Plains --$tThought Generator --$tTool Makers --$tDoubleClick --$tOracle --$tSabre Travel Information Network --$tThought Generator.
520 1 $a"In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket.
650 0 $aCustomer relations$xManagement.
650 0 $aConsumers' preferences.
650 0 $aRelationship marketing.
650 7 $aConsumers' preferences.$2fast$0(OCoLC)fst00876441
650 7 $aCustomer relations$xManagement.$2fast$0(OCoLC)fst00885539
650 7 $aRelationship marketing.$2fast$0(OCoLC)fst01093590
700 1 $aRogers, Martha,$d1952-
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/samples/random044/99026835.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/random059/99026835.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/random0411/99026835.html
938 $aBaker and Taylor$bBTCP$n99026835
938 $aIngram$bINGR$n9780385494083
938 $aYBP Library Services$bYANK$n1558832
029 1 $aDEBSZ$b090084896
029 1 $aHEBIS$b095350691
029 1 $aIG#$b9780385494083
029 1 $aNZ1$b2541085
029 1 $aYDXCP$b1558832
994 $aZ0$bP4A
948 $hHELD BY P4A - 293 OTHER HOLDINGS