| Record ID | ia:onlinecopywriter0000blyr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/onlinecopywriter0000blyr/onlinecopywriter0000blyr_marc.xml |
| Download MARC binary | https://www.archive.org/download/onlinecopywriter0000blyr/onlinecopywriter0000blyr_meta.mrc |
LEADER: 02713cam 2200613 a 4500
001 ocm47764316
003 OCoLC
005 20220621043936.0
008 010727s2002 nyua b 001 0 eng
010 $a 2001044467
040 $aDLC$beng$cDLC$dEZU$dUKM$dBTCTA$dYDXCP$dTULIB$dOCLCF$dOCLCO$dP4I$dOCLCQ$dOCLCO
015 $aGBA301547$2bnb
015 $aGBA2Y9699$2bnb
019 $a48932331$a51234558
020 $a0658021141$q(alk. paper)
020 $a9780658021145$q(alk. paper)
020 $a0658020994$q(pbk.)
020 $a9780658020995$q(pbk.)
035 $a(OCoLC)47764316$z(OCoLC)48932331$z(OCoLC)51234558
050 00 $aHF5415.1265$b.B59 2002
082 00 $a659.1/0285/4678$221
100 1 $aBly, Robert W.
245 14 $aThe online copywriter's handbook :$beverything you need to know to write electronic copy that sells /$cRobert W. Bly.
260 $aNew York :$bMcGraw-Hill,$c©2002.
300 $axv, 320 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 303-305) and index.
505 0 $aPART I: FUNDAMENTALS OF WRITING COPY FOR THE WEB: Writing for the web -- Fundamentals of persuasive online copy -- Adapting existing print copy to the web -- Illustrating your web copy -- PART II: WEB COPYWRITING TASKS: Creating an effective website -- Home pages and splash pages -- Other web pages -- Internet direct mail -- Advertising on the Internet: banner and E-Zine ads -- Electronic newsletters: E-Zines -- Web documents -- Web promotions.
650 0 $aInternet marketing.
650 0 $aAdvertising copy.
650 0 $aElectronic commerce.
650 6 $aMarketing sur Internet.
650 6 $aPublicité$xRédaction.
650 6 $aCommerce électronique.
650 7 $aAdvertising copy.$2fast$0(OCoLC)fst00797842
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0707/2001044467-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh024/2001044467.html
938 $aBaker and Taylor$bBTCP$n2001044467
938 $aYBP Library Services$bYANK$n1932414
029 1 $aAU@$b000022916983
029 1 $aAU@$b000025972627
029 1 $aNZ1$b6441629
029 1 $aUNITY$b010007814
029 1 $aYDXCP$b1804190
029 1 $aYDXCP$b1932414
029 1 $aAU@$b000055117690
029 1 $aAU@$b000056600901
029 1 $aAU@$b000062038848
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 274 OTHER HOLDINGS