MARC record from Internet Archive

LEADER: 05103cam 2200589Ii 4500
001 ocn908767624
003 OCoLC
005 20220301035213.0
008 150512s2015 nyua ob 001 0 eng d
006 m o d
007 cr unu||||||||
040 $aUMI$beng$erda$epn$cUMI$dYDXCP$dEBLCP$dIDEBK$dC6I$dDEBSZ$dOCLCQ$dMERUC$dOCLCQ$dNJR$dOCLCF$dOCLCQ$dLOA$dUX1$dK6U$dOCLCQ$dOCLCO
019 $a908073757$a1175635890
020 $a9781631571411
020 $a1631571419
020 $a1631571400
020 $a9781631571404
035 $a(OCoLC)908767624$z(OCoLC)908073757$z(OCoLC)1175635890
037 $aCL0500000591$bSafari Books Online
050 4 $aHD2744
082 04 $a659.285$223
100 1 $aValentine, Daniel,$eauthor.
245 10 $aOnline marketing to investors :$bhow to develop effective investor relations /$cDaniel Valentine.
246 30 $aHow to develop effective investor relations
264 1 $aNew York :$bBusiness Expert Press,$c2015.
300 $a1 online resource (1 volume) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aBusiness Expert Press finance and financial management collection
588 0 $aOnline resource; title from title page (Safari, viewed May 8, 2015).
504 $aIncludes bibliographical references and index.
505 0 $aCover; Online Marketing to Investors How to Develop Effective Investor Relations; Advanced Quotes for Online Marketing to Investors; Contents; List of Figures; Preface; CHAPTER 1: The Purpose of Investor Relations; CHAPTER 2: The Development of Investor Relations; CHAPTER 3: The Ethics of Investor Relations; CHAPTER 4: How the London Stock Exchange Works; CHAPTER 5: Marketing and IR; CHAPTER 6: Principles of Corporate Reputation and Investor Communication; CHAPTER 7: Crafting an Investment Thesis; CHAPTER 8: Crafting the Investor Marketing Strategy; CHAPTER 9: Executing the Strategy.
505 8 $aCHAPTER 10: Introducing the InternetCHAPTER 11: Using Traditional Online Channels; CHAPTER 12: Using New and Social Media; CHAPTER 13: The Future of Investor Relations; CHAPTER 14: Case Studies; References; About the Author; Index; Ad page; Cover.
520 3 $aThis book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade
650 0 $aCorporations$xInvestor relations.
650 0 $aStocks$xInternet marketing.
650 7 $aCorporations$xInvestor relations.$2fast$0(OCoLC)fst00879887
655 4 $aElectronic books.
776 08 $iPrint version:$aValentine, Daniel R.$tOnline Marketing to Investors : How to Develop Effective Investor Relations.$dNew York : Business Expert Press, ©2015
830 0 $aFinance and financial management collection.
856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=769326
856 40 $3ProQuest Ebook Central$uhttps://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=2027699
856 40 $3Safari Books Online$uhttps://proquest.safaribooksonline.com/9781631571404
938 $aProQuest Ebook Central$bEBLB$nEBL2027699
938 $aProQuest MyiLibrary Digital eBook Collection$bIDEB$ncis31432275
938 $aYBP Library Services$bYANK$n12394069
029 1 $aAU@$b000056092405
029 1 $aDEBBG$bBV043620065
029 1 $aDEBSZ$b452539692
994 $aZ0$bP4A
948 $hHELD BY P4A - 470 OTHER HOLDINGS