MARC record from Internet Archive

LEADER: 01749cam 2200349Ma 4500
001 ocn746442060
003 OCoLC
005 20201027055107.0
008 110811s2010 xx b 000 0 eng
040 $aAU@$beng$cAU@$dOCLCQ$dOCLCF$dOCLCO$dOCLCQ$dU9X
020 $a9781449561932
020 $a1449561934
035 $a(OCoLC)746442060
042 $aanuc
050 $aHF5414.L44 2010
084 $aHS 41121 LEF.$2uk-btusl
100 1 $aLefebvre, R. Craig.
245 10 $aOn social marketing and social change :$bselected readings 2005-2009 /$cR. Craig Lefebvre.
260 $a[Place of publication not identified] :$b[CreateSpace],$c©2010.
300 $a290 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
520 $aSocial marketing for improving public health and social well-being has evolved into an active and vibrant field of work for change agents around the world. On Social Marketing and Social Change explores the latest ideas and practices of this discipline by one of its leading thinkers and doers. From marketplaces to communications, nonprofit to corporate practices, PSAs to the latest in social media and mobile technologies, if you are interested in passion-driven marketing, something inside this book will capture your imagination as it has for thousands of readers of the blog.
650 0 $aSocial marketing$xBlogs.
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
655 7 $aBlogs.$2fast$0(OCoLC)fst01692825
856 4 $zOriginal blog$uhttp://socialmarketing.blogs.com
029 0 $aAU@$b000047499520
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 8 OTHER HOLDINGS