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LEADER: 01139cam a2200289 a 4500
001 93014933
003 DLC
005 20141024074936.0
008 930225s1993 caua b 001 0 eng
010 $a 93014933
020 $a0803949979 (cloth)
020 $a0803949987 (pbk.)
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aRA440.5$b.B33 1993
082 00 $a613/.07$220
245 00 $aOrganizational aspects of health communication campaigns :$bwhat works? /$cThomas E. Backer, Everett M. Rogers, editors.
260 $aNewbury Park :$bSage Publications,$cc1993.
300 $aix, 249 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMass media in health education$xCase studies.
650 0 $aOrganizational effectiveness$xCase studies.
650 0 $aMass media in health education$zUnited States$xCase studies.
700 1 $aBacker, Thomas E.
700 1 $aRogers, Everett M.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0655/93014933-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0655/93014933-t.html