MARC record from Internet Archive

LEADER: 05987cam 22006854a 4500
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003 OCoLC
005 20110301120114.0
008 040203s2005 njua bf 001 0 eng
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050 00 $aHF5415.153$b.P35 2005
082 00 $a658.5/75$222
084 $a85.15$2bcl
084 $aQP 210$2rvk
245 04 $aThe PDMA handbook of new product development /$cedited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
246 30 $aHandbook of new product development
250 $a2nd ed.
260 $aHoboken, N.J. :$bWiley,$cc2005.
300 $axiii, 625 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and indexes.
505 0 $aNew products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.
650 0 $aNew products$zUnited States$xManagement$vHandbooks, manuals, etc.
650 0 $aProduct management$zUnited States$vHandbooks, manuals, etc.
650 17 $aProductontwikkeling.$2gtt
650 17 $aMarketing.$2gtt
650 6 $aProduits nouveaux$zÉtats-Unis$xGestion$vGuides, manuels, etc.
650 6 $aProduits commerciaux$zÉtats-Unis$xGestion$vGuides, manuels, etc.
650 07 $aProduktentwicklung.$2swd
700 1 $aKahn, Kenneth B.
710 2 $aProduct Development & Management Association.
776 08 $iOnline version:$tPDMA handbook of new product development.$b2nd ed.$dHoboken, N.J. : Wiley, c2005$w(OCoLC)647093061
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley042/2004002261.html
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/toc/ecip0414/2004002261.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0616/2004002261-b.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013369405&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0414/2004002261.htmlE
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