| Record ID | ia:penguindictionar0000harr |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/penguindictionar0000harr/penguindictionar0000harr_marc.xml |
| Download MARC binary | https://www.archive.org/download/penguindictionar0000harr/penguindictionar0000harr_meta.mrc |
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003 OCoLC
005 20220120032537.0
008 080304s2009 enk d 000 0 eng
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019 $a213323992$a226976767$a502318538$a975277743$a1000511916
020 $a9780140515183$q(pbk.)
020 $a0140515186$q(pbk.)
035 $a(OCoLC)318175719$z(OCoLC)213323992$z(OCoLC)226976767$z(OCoLC)502318538$z(OCoLC)975277743$z(OCoLC)1000511916
050 4 $aHF5803$b.H37 2009
082 04 $a658.8003$222
100 1 $aHarris, Phil,$d1952-
245 14 $aThe Penguin dictionary of marketing /$cPhil Harris.
246 3 $aDictionary of marketing
260 $aLondon :$bPenguin,$c2009.
300 $axii, 283 pages ;$c20 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPenguin reference library
520 $a"Marketing is a ubiquitous part of modern life. From the food we eat to the way we work, and from how we travel to the ways we socialize and relax, marketing often affects and reflects the choices we make. The Penguin Dictionary of Marketing is a brand-new, comprehensive guide to the subject. Written by leading marketer and academic Professor Phil Harris, this is an essential tool for all students of marketing, business professional and anyone with an interest in how marketing works."--From the publisher.
504 $aIncludes bibliographical references.
650 0 $aMarketing$vDictionaries.
650 7 $aMarketing.$2eclas
650 7 $aDictionnaires.$2eclas
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$vWörterbuch.$2idsbb
655 7 $aDictionaries.$2fast$0(OCoLC)fst01423826
830 0 $aPenguin reference library.
938 $aBaker and Taylor$bBTCP$nBK0007670235
938 $aYBP Library Services$bYANK$n100498923
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