MARC record from Internet Archive

LEADER: 04199cam 2200745 a 4500
001 ocm30353376
003 OCoLC
005 20160205150858.0
008 940411s1994 nyua b 001 0 eng
010 $a 94011311
040 $aDLC$beng$cDLC$dUKM$dXTL$dBAKER$dBTCTA$dYDXCP$dUKV3G$dOCLCQ$dPSM$dOCLCF$dOCLCQ$dOCLCO
015 $aGB9484484$2bnb
019 $a59943137
020 $a0471004030$q(cloth : acid-free paper)
020 $a9780471004035$q(cloth : acid-free paper)
020 $a0471004111$q(paper : acid-free paper)
020 $a9780471004110$q(paper : acid-free paper)
035 $a(OCoLC)30353376$z(OCoLC)59943137
050 00 $aHF5861$b.B57 1994
082 00 $a659.13/3$220
100 1 $aBly, Robert W.
245 14 $aThe perfect sales piece :$ba complete do-it-yourself guide to creating brochures, catalogs, fliers, and pamphlets /$cRobert W. Bly.
260 $aNew York :$bWiley,$c℗♭1994.
300 $a237 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aWiley small business editions
500 $a"Portions of this book previously appeared in Create the perfect sales piece, c1985"--Title page verso.
504 $aIncludes bibliographical references and index.
505 0 $a1. So You Think You Need Printed Literature! -- 2. Getting Started: Planning, Scheduling, Budgeting -- 3. People Who Can Help You (and Where to Find Them) -- 4. Telling Your Story: The Outline -- 5. Selling Your Company and Your Product: The Copy -- 6. Finding Your Look: The Design -- 7. Getting the Picture: Illustrating Your Promotional Literature -- 8. Special Marketing Problems (and How to Solve Them) -- 9. Production Time! -- 10. Keeping It Going: How to Manage a Promotional Literature Program.
520 1 $a"How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first-rate examples - both works-in-progress and finished products. Whether you need a simple offset flier or a full-color, multipage corporate brochure, this is your one-stop source for the perfect sales piece."--Jacket.
650 0 $aAdvertising, Direct-mail.
650 0 $aCommercial catalogs.
650 0 $aAdvertising fliers.
650 0 $aPamphlets.
650 0 $aBrochures.
650 4 $aPublicidad por correspondencia.
650 4 $aCata logos comerciales.
650 4 $aFolletos.
650 7 $aAdvertising, Direct-mail.$2fast$0(OCoLC)fst00797916
650 7 $aAdvertising fliers.$2fast$0(OCoLC)fst00797856
650 7 $aBrochures.$2fast$0(OCoLC)fst01750243
650 7 $aCommercial catalogs.$2fast$0(OCoLC)fst00869421
650 7 $aPamphlets.$2fast$0(OCoLC)fst01051868
653 0 $aDirect marketing.
700 1 $aBly, Robert W.$tCreate the perfect sales piece.
830 0 $aWiley small business editions.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix01/94011311.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley041/94011311.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley031/94011311.html
938 $aBaker & Taylor$bBKTY$c50.00$d50.00$i0471004030$n0002452440$sactive
938 $aBaker & Taylor$bBKTY$c21.95$d19.76$i0471004111$n0002442874$sactive
938 $aBaker and Taylor$bBTCP$n94011311
938 $aYBP Library Services$bYANK$n413444
952 $a30353376$zDLC$dURI$hFull$iLCC$kDDC$nSummary$tContents$u20150306
952 $a265565618$zCUD$bCAMBRIDGE UNIV$hFull$u20110816
029 1 $aAU@$b000010899850
029 1 $aNZ1$b4631887
029 1 $aUNITY$b000541974
029 1 $aUNITY$b089117646
029 1 $aYDXCP$b413444
029 1 $aYDXCP$b413445
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 201 OTHER HOLDINGS