MARC record from Internet Archive

LEADER: 02859nam a2200289 4500
001 012960264
003 MiU
008 971015s1998 nyua 001 0 eng
010 $a97043063
020 $a0471248339
035 $aMiU-BA.b1944617
035 $a(OCoLC)37813551
040 $aDLC$cDLC$dEKL$dOrLoB-B
090 $aHD30.28$b.P49
245 00 $aPerspectives on strategy :$bfrom the Boston Consulting Group /$cedited by Carl W. Stern and George Stalk, Jr.
260 $aNew York :$bJ. Wiley,$cc1998.
300 $axv, 319 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 2 $aStrategic and Natural Competition / Bruce D. Henderson -- Experience Curve Reviewed: History / Bruce D. Henderson -- Experience Curve Reviewed: Why Does It Work? / Bruce D. Henderson -- Experience Curve Reviewed: Price Stability / Bruce D. Henderson -- Pricing Paradox / Bruce D. Henderson -- Market-Share Paradox / Bruce D. Henderson -- More Debt or None? / Bruce D. Henderson -- Rule of Three and Four / Bruce D. Henderson -- Product Portfolio / Bruce D. Henderson -- Real Objectives / Bruce D. Henderson -- Life Cycle of the Industry Leader / Bruce D. Henderson -- Evils of Average Costing / Richard K. Lochridge -- Specialization or the Full Product Line / Michael C. Goold -- Stalemate: The Problem / John S. Clarkeson -- Strategy in the 1980s / Richard K. Lochridge -- Revolution on the Factory Floor / Thomas M. Hout and George Stalk, Jr. -- Time - The Next Source of Competitive Advantage / George Stalk, Jr. -- Competing on Capabilities: The New Rules of Corporate Strategy / George Stalk, Jr., Philip B. Evans and Lawrence E. Shulman -- Reengineering Bumps into Strategy / Jonathan L. Isaacs -- Strategy and the New Economics of Information / Philip B. Evans and Thomas S. Wurster -- Segmentation and Strategy / Seymour Tilles -- Strategic Sectors / Bruce D. Henderson -- Specialization / Richard K. Lochridge -- Specialization: Cost Reduction or Price Realization / Anthony J. Habgood -- Segment-of-One Marketing / Richard Winger and David Edelman -- Discovering Your Customer / Michael J. Silverstein and Philip Siegel -- New Vertical Integration / John R. Frantz and Thomas M. Hout -- Total Brand Management / David C. Edelman and Michael J. Silverstein -- From the Insight Out / Michael J. Silverstein -- Capitalizing on Anomalies / Lawrence E. Shulman -- Breaking Compromises / George Stalk, Jr., David K. Pecaut and Benjamin Burnett -- Time Paradigm / George Stalk, Jr. -- Make Decisions Like a Fighter Pilot / Mark F. Blaxill and Thomas M. Hout -- Time and Quality / Gary Reiner a
610 20 $aBoston Consulting Group.
710 2 $aBoston Consulting Group.
852 0 $aMiU$bUGL$hHD 30.28 .P49$xTransfer from Kresge 20140730
970 $aBK$bBook
971 $aMiU
972 $c20140730
973 $aAC$bavail_circ
974 $a35128002086088$bUGL$f01