| Record ID | ia:persuasiveimager0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/persuasiveimager0000unse/persuasiveimager0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/persuasiveimager0000unse/persuasiveimager0000unse_meta.mrc |
LEADER: 00982cam a22002774a 4500
001 2002021630
003 DLC
005 20151215080151.0
008 020313s2003 njua b 001 0 eng
010 $a 2002021630
020 $a0805842020 (alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aBF367$b.P464 2003
082 00 $a153.8/52$221
245 00 $aPersuasive imagery :$ba consumer response perspective /$cedited by Linda M. Scott, Rajeev Batra.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates,$c2003.
300 $axxi, 436 p. :$bill. (some col.) ;$c24 cm.
440 0 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
650 0 $aImagery (Psychology)
650 0 $aPersuasion (Psychology)
650 0 $aAdvertising$xPsychological aspects.
700 1 $aScott, Linda M.
700 1 $aBatra, Rajeev.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0709/2002021630-d.html