MARC record from Internet Archive

LEADER: 05097cam a22006858i 4500
001 909974434
003 OCoLC
005 20160816091339.0
008 160222s2016 nyua b 001 0 eng
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037 $bW W Norton & Co Inc, Keystone Industrial Park Attn Mike Charnogursky 800 Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 202-5795
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100 1 $aParker, Geoffrey$q(Geoffrey G.),$eauthor.
245 10 $aPlatform revolution :$bhow networked markets are transforming the economy-- and how to make them work for you /$cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
250 $aFirst edition.
264 1 $aNew York :$bW. W. Norton & Company,$c[2016]
300 $axiii, 336 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
520 $aAn inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
650 0 $aInternet marketing.
650 0 $aStrategic planning.
700 1 $aVan Alstyne, Marshall,$eauthor.
700 1 $aChoudary, Sangeet Paul,$eauthor.
907 $a.b3228522x$b12-20-18$c04-27-16
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