| Record ID | ia:pocketbookpowerh0000kann |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/pocketbookpowerh0000kann/pocketbookpowerh0000kann_marc.xml |
| Download MARC binary | https://www.archive.org/download/pocketbookpowerh0000kann/pocketbookpowerh0000kann_meta.mrc |
LEADER: 04817cam 22007214a 4500
001 ocm53483638
003 OCoLC
005 20180628033715.0
008 031118s2004 nyu 001 0 eng
010 $a 2003025366
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020 $a0071418601$q(alk. paper)
020 $a9780071418607$q(alk. paper)
020 $a007146218X$q(pbk.)
020 $a9780071462181$q(pbk.)
035 $a(OCoLC)53483638$z(OCoLC)55501977$z(OCoLC)56448570$z(OCoLC)62734566$z(OCoLC)768616993$z(OCoLC)1022699375
042 $apcc
050 00 $aHF5415.32$b.K36 2004
082 00 $a658.8/32/082$222
084 $aF713.55$2clc
100 1 $aKanner, Bernice.
245 10 $aPocketbook power :$bhow to reach the hearts and minds of today's most coveted consumers--women /$cBernice Kanner.
260 $aNew York :$bMcGraw-Hill,$c℗♭2004.
300 $ax, 211 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aI: Understanding the incredible purchasing power of women -- What the snake knew: women are the ones to reach -- Women have changed the landscape -- What do women want? C.H.A.R.G.E. -- Finance: show them the money -- Wheels: in the driver's seat -- Health care: our bodies, ourselves -- Travel: comfort, cleanliness, and a good hair dryer -- Hope in a jar: the beauty biz -- Dressed to thrill -- Someone's in the kitchen with Dinah -- Technology: chips aren't just for baking -- Homes and homebase -- You throw like a girl -- When sales dip, men's products discover women -- II: How to unclasp the purse -- Techniques for selling to women -- Humor: tickle me Elmo -- Sex or sensibility? -- Star power or girl next door? -- Cobrand or no brand -- The devil you know -- Noah's ark -- A word about subliminal advertising -- In the store -- A dozen tricks marketers play -- Don't even think it: a dozen ploys bound to backfire -- Gazing into the crystal ball.
520 1 $a"Marketing expert Bernice Kanner takes a look at the way female spending power has forever changed the advertising/marketing landscape. Pocketbook Power reveals how industry professionals are responding to the female-dominated marketplace, marrying compelling demographic and statistical information with tales of canny approaches to product development and positioning, and of marketing prowess." "Complete with expert advice on branding, subliminal advertising, and looking toward future trends, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the hearts, minds - and ultimately, the wallets - of today's most coveted consumers."--Jacket.
500 $aIncludes index.
650 0 $aWomen consumers.
650 0 $aConsumer behavior.
650 0 $aMarketing.
650 7 $aWomen consumers.$2cct
650 7 $aMarketing.$2cct
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aWomen consumers.$2fast$0(OCoLC)fst01177530
650 7 $aMarketing.$2gtt
650 7 $aConsommatrice.$2rasuqam
650 17 $aComportement du consommateur.$2rasuqam
650 7 $aMarketing.$2rasuqam
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0411/2003025366.html
856 41 $zTable of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0411/2003025366.html
856 41 $uhttp://catdir.loc.gov/catdir/toc/ecip0411/2003025366.html$zTable of contents
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/mh042/2003025366.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh041/2003025366.html
880 $6500-00/$1$aœ̄ ̃Ø̌:̄How to reach the hearts and minds of today's most coveted consumers--women.
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0071418601$n0004325393$sactive
938 $aBaker & Taylor$bBKTY$c16.95$d12.71$i007146218X$n0006462113$sactive
938 $aBrodart$bBROD$n03515265$c$16.95
938 $aBaker and Taylor$bBTCP$n2003025366
938 $aYBP Library Services$bYANK$n2219663
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948 $hNO HOLDINGS IN PMR - 630 OTHER HOLDINGS