MARC record from Internet Archive

LEADER: 03562cam 22004814a 4500
001 ocn793341542
003 OCoLC
005 20220512234046.0
008 120509s2012 xxu b 001 0 eng d
040 $aSPP$beng$cSPP$dSPP$dZAD$dOCLCO$dOCLCF$dOCLCA$dOCL$dOCLCO$dOCLCQ$dOCL$dOCLCO
020 $a9780615594200$q(pbk.)
020 $a0615594204$q(pbk.)
035 $a(OCoLC)793341542
043 $an-us---
050 4 $aJK524$b.S38 2012
100 1 $aSchultz, David A.$q(David Andrew),$d1958-
245 10 $aPolitainment :$bthe ten rules of contemporary politics a citizens' guide to understanding campaigns and elections /$cDavid Schultz.
260 $a[United States] :$b[David Schultz],$c©2012.
300 $a67 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 1 $aThe world of politics, campaigns, and elections is confusing. How do we make sense out of why candidates do what they do or why some are successful and others not? This book explains political campaigns and elections by way of ten simple rules that candidates need to follow if they wish to be successful. Mastering and understanding these rules makes clear what it takes to win in politics and why politicians do what they do and why politics is what it is today. The key to understanding contemporary politics begins with two simple concepts. The first is that it is the world of politainment where politics and entertainment had collapsed into one another, producing a new world of politainment (politics + entertainment). A second concept to understand about contemporary politics is that it is a business. The day of politics and political campaigns being run by dedicated volunteers is an artifact of a Norman Rockwell era. While once politics was about door knocking, phone calling, and face to face politicking, now campaigns are run by professionals, individuals specializing in managing campaigns and candidates, doing polling, fund-raising, and performing many of the tasks that once were done by dedicated volunteers. Yes many campaigns still have volunteers performing many duties, especially in local and small town races, but even then professionals and organizations are increasingly employed to shape a campaign. "Politainment: The Ten Rules of Contemporary Politics" makes sense out of the confusing world of politainment, describing the ten rules critical to winning politics.
650 0 $aPolitics, Practical$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aPolitical culture$zUnited States.
651 0 $aUnited States$xPolitics and government$y21st century.
650 0 $aElections$zUnited States.
650 0 $aTelevision in politics$zUnited States.
650 0 $aMass media$xPolitical aspects$zUnited States.
651 6 $aÉtats-Unis$xPolitique et gouvernement$y21e siècle.
650 7 $aElections.$2fast$0(OCoLC)fst00904324
650 7 $aMass media$xPolitical aspects.$2fast$0(OCoLC)fst01011278
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
650 7 $aPolitical culture.$2fast$0(OCoLC)fst01069263
650 7 $aPolitics and government$2fast$0(OCoLC)fst01919741
650 7 $aPolitics, Practical.$2fast$0(OCoLC)fst01069977
650 7 $aTelevision in politics.$2fast$0(OCoLC)fst01146916
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
648 7 $a2000-2099$2fast
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 4 OTHER HOLDINGS