MARC record from Internet Archive

LEADER: 05190cam 2201141 a 4500
001 ocm32734993
003 OCoLC
005 20221120203352.0
008 950629s1995 enka b 001 0 eng d
040 $aCPE$beng$cCPE$dUKM$dOCL$dNLGGC$dLVB$dYDXCP$dAU@$dDEBSZ$dHEBIS$dDEBBG$dOH@$dUKBOL$dOCLCQ$dOCLCF$dNLE$dOCLCO$dOCLCQ$dDHA$dCN5CF$dOCLCO$dZ5U$dUKMGB$dOCLCQ$dOCLCA$dOCLCQ$dOCLCO$dWURST$dBUF$dOCLCO$dUKBTH$dOCLCA$dIL4J6$dOCLCO$dSWW$dOCLCO$dOCL$dOCLCQ
015 $aGB9538845$2bnb
016 7 $a010734853$2Uk
019 $a877209893
020 $a0861963776
020 $a9780861963775
035 $a(OCoLC)32734993$z(OCoLC)877209893
041 1 $aeng$hfre
050 4 $aJF2112.C3$bM32 1995
080 0 $a301.153.13
082 04 $a320$220
082 04 $a324.7
084 $a89.56$2bcl
084 $aAP 34150$2rvk
084 $aMF 1500$2rvk
100 1 $aMaarek, Philippe J.
240 10 $aCommunication et marketing de l'homme politique.$lEnglish
245 10 $aPolitical marketing and communication /$cPhilippe J. Maarek.
260 $aLondon :$bJohn Libbey,$c©1995.
300 $ax, 246 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAcamedia research monographs,$x0956-9057
500 $a"This book is an adaptation written by the author of his book, Communication et marketing de l'homme politique."--Title page verso
504 $aIncludes bibliographical references (pages 231-235) and index.
520 $aExposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
505 0 $apt. 1. The Rise of Modern Political Communication -- Ch. 1. Birth and rise of political marketing in the United States -- pt. 2. The Foundations of Modern Political Marketing -- Ch. 2. Political marketing: a global approach -- Ch. 3. The means of analysis and information -- pt. 3. Political Marketing Tools -- Ch. 4. The traditional tools -- Ch. 5. The audio-visual tools -- Ch. 6. Direct marketing methods -- pt. 4. The Distinctive Features of Election Campaigns -- Ch. 7. The structure and actual organization of the campaign -- Ch. 8. The particularities of local campaigns.
650 0 $aAdvertising, Political.
650 0 $aPolitical campaigns.
650 0 $aCommunication in politics.
650 0 $aCampaign management.
650 0 $aPublic relations and politics.
650 6 $aMarketing politique.
650 6 $aCommunication politique.
650 6 $aRelations publiques et politique.
650 6 $aPublicité politique.
650 6 $aPropagande électorale.
650 6 $aCampagnes électorales$xGestion.
650 7 $aPublic relations and politics.$2fast$0(OCoLC)fst01082926
650 7 $aAdvertising, Political.$2fast$0(OCoLC)fst00797961
650 7 $aCampaign management.$2fast$0(OCoLC)fst00844867
650 7 $aCommunication in politics.$2fast$0(OCoLC)fst00870243
650 7 $aPolitical campaigns.$2fast$0(OCoLC)fst01069212
610 27 $aEllipses-Marketing$2gnd
650 7 $aPolitik$2gnd
650 7 $aPolitische Kommunikation$2gnd
650 7 $aWahlkampf$2gnd
650 7 $aPolitische Werbung$2gnd
650 17 $aPolitieke communicatie.$2gtt
650 7 $aAdvertising, Political.$2nli
650 7 $aAdvertising, Political$zUnited States$xHistory.$2nli
650 7 $aCommunication$xPolitical aspects.$2nli
650 7 $aPolitical campaigns.$2nli
650 7 $aCampaign management.$2nli
653 0 $aMass media$aRelated to$aPolitics
653 00 $acommunicatie
653 00 $acommunication
653 00 $amassamedia
653 00 $aniet-verbale communicatie
653 00 $anonverbal communication
653 00 $apolitiek
653 00 $apolitics
653 00 $aopenbare mening
653 00 $apublic opinion
653 00 $asociologie
653 00 $asociology
653 00 $averkiezingen
653 00 $aelections
653 00 $apoliticologie
653 00 $apolitical science
653 10 $aCommunication Studies (General)
653 10 $aCommunicatiestudies (algemeen)
776 08 $iOnline version:$aMaarek, Philippe J.$sCommunication et marketing de l'homme politique. English.$tPolitical marketing and communication.$dLondon : John Libbey, ©1995$w(OCoLC)607767541
776 08 $iOnline version:$aMaarek, Philippe J.$sCommunication et marketing de l'homme politique. English.$tPolitical marketing and communication.$dLondon : John Libbey, ©1995$w(OCoLC)624378128
830 0 $aAcamedia research monographs.
938 $aYBP Library Services$bYANK$n868038
029 1 $aAU@$b000010257773
029 1 $aAU@$b000021358654
029 1 $aAU@$b000044004877
029 1 $aAU@$b000053475339
029 1 $aDEBBG$bBV010200185
029 1 $aHEBIS$b100805299
029 1 $aNLGGC$b108761959
029 1 $aNZ1$b4516920
029 1 $aUKMGB$b010734853
029 1 $aYDXCP$b868038
994 $aZ0$bGTX
948 $hNO HOLDINGS IN GTX - 148 OTHER HOLDINGS