MARC record from Internet Archive

LEADER: 04173cam 22007214a 4500
001 ocn799001428
003 OCoLC
005 20210721023514.0
008 120403s2012 enka b 001 0 eng d
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050 4 $aHM741$b.O764 2012
082 04 $a302.3$223
100 1 $aOrmerod, Paul.
245 10 $aPositive linking :$bhow networks can revolutionise the world /$cPaul Ormerod.
260 $aLondon :$bFaber and Faber,$c2012.
300 $axi, 308 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aAccording to Paul Ormerod, author of the bestselling "Butterfly Economics and Why Most Things Fail", the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, network effects on every level are increasingly profound. 'Nudge theory' is popular, but only part of the answer. To grapple successfully with the current financial crisis, businesses and politicians need to grasp the perils and possibilities of Positive Linking. Our social and economic worlds have been revolutionised by a massive increase in our awareness of the choices, decisions, behaviours and opinions of other people. For the first time in human history, more than half of us live in cities, and this combined with the Internet has transformed communications. Network effects - the fact that a person can and often does decide to change his or her behaviour simply on the basis of copying what others do - pervade the modern world. As Ormerod shows, network effects make conventional approaches to policy, whether in the public or corporate sectors, much more likely to fail. But they open up the possibility of truly 'Positive Linking' - of more subtle, effective and successful policies, ones which harness our knowledge of network effects and how they work in practice.
505 0 $a1 Unintended consequences -- 2 'Up to a point, Lord Copper!' -- 3 The shoulders of giants : Simon and Keynes -- 4 Did economists go mad? -- 5 Lady luck : the goddess of fortune -- 6 The world is not normal -- 7 Copying is the best policy -- 8 All good things must come to an end -- 9 What can be done.
650 0 $aSocial networks$xEconomic aspects.
650 0 $aConsumer behavior.
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aSocial networks$xEconomic aspects.$2fast$0(OCoLC)fst01122680
650 7 $aWirtschaftstheorie.$0(DE-588)4079351-5$2gnd
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