MARC record from Internet Archive

LEADER: 01463cam a22002414a 45 0
001 313868
005 20040415135357.0
008 040204s2003 nju b 001 0 eng
010 $a 2002009952
035 $a50113990
040 $aDLC$cDLC
020 $a0471266345
042 $apcc
050 00 $aBF637.P4$bL48 2003
049 $aXIMM
100 1 $aLevine, Robert,$d1945-
245 14 $aThe power of persuasion :$bhow we're bought and sold /$cRobert Levine.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2003.
300 $aix, 278 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. 245-265) and index.
505 0 $aThe illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
650 0 $aPersuasion (Psychology)
994 $aC0$bXIM