| Record ID | ia:practiceofadvert0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/practiceofadvert0000unse/practiceofadvert0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/practiceofadvert0000unse/practiceofadvert0000unse_meta.mrc |
LEADER: 01018cam a2200289 a 4500
001 95195705
003 DLC
005 20030709200556.0
008 950824s1995 enka b 001 0 eng
010 $a 95195705
020 $a0750622393
040 $aDLC$cDLC$dDLC
050 00 $aHF5823$b.P69 1995
082 00 $a659.1$220
245 04 $aThe Practice of advertising /$cedited by Normam A. Hart.
250 $a4th ed.
260 $aLondon :$bButterworth-Heinemann,$c1995.
300 $axxii, 287 p. :$bill. ;$c24 cm.
490 1 $aThe Marketing series
500 $a"Published on behalf of the Chartered Institute of Marketing.
504 $aIncluds bibliographical references and index.
650 0 $aAdvertising.
700 1 $aHart, Norman A.
710 2 $aChartered Institute of Marketing.
830 0 $aMarketing series (London, England)
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/els032/95195705.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/els032/95195705.html