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LEADER: 02809cam a2200397 a 4500
001 2008273863
003 DLC
005 20151224074731.0
008 080528s2008 nyua b 001 0 eng d
010 $a 2008273863
020 $a9780061353239 (hbk.)
020 $a006135323X
035 $a(OCoLC)ocn182521026
040 $aUPZ$cUPZ$dUPZ$dBAKER$dEGM$dGK8$dBKL$dNTD$dOCLCQ$dVP@$dMNY$dOCL$dZAB$dBTCTA$dYDXCP$dSNM$dLMR$dDLC
042 $alccopycat
050 00 $aBF448$b.A75 2008
082 00 $a153.8/3$222
100 1 $aAriely, Dan.
245 10 $aPredictably irrational :$bthe hidden forces that shape our decisions /$cDan Ariely.
250 $a1st ed.
260 $aNew York, NY :$bHarper,$cc2008.
300 $axxii, 280 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. [259]-267) and index.
505 0 $a1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520 $aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650 0 $aDecision making.
650 0 $aEconomics$xPsychological aspects.
650 0 $aConsumer behavior.
650 7 $aDecision making.$2sears
650 7 $aThought and thinking.$2sears
650 7 $aReasoning.$2sears
650 7 $aEconomics$xPsychological aspects.$2sears
650 7 $aConsumers.$2sears
856 42 $3Book web site$uhttp://www.predictablyirrational.com/
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html