| Record ID | ia:prefacetomarket200pete |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/prefacetomarket200pete/prefacetomarket200pete_marc.xml |
| Download MARC binary | https://www.archive.org/download/prefacetomarket200pete/prefacetomarket200pete_meta.mrc |
LEADER: 00744pam 2200241 a 4500
001 93019853
003 DLC
005 19931103134454.5
008 930427s1994 ilua b 001 0 eng
010 $a 93019853
020 $a0256122512 (recycled paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.P388 1994
082 00 $a658.8$220
100 1 $aPeter, J. Paul
245 12 $aA preface to marketing management /$cJ. Paul Peter, James H. Donnelly, Jr.
250 $a6th ed.
260 $aBurr Ridge, Ill. :$bIrwin,$cc1994.
300 $axii, 352 p. :$bill. ;$c24 cm.
440 4 $aThe Irwin series in marketing
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 10 $aDonnelly, James H.