MARC record from Internet Archive

LEADER: 01709cam a22002894a 4500
001 2010033174
003 DLC
005 20120106085633.0
008 100806s2011 enka b 001 0 eng
010 $a 2010033174
020 $a9781409418900 (hbk. : alk. paper)
020 $a9781409418917 (ebook)
040 $aDLC$cDLC$dDLC
050 00 $aHD9999.L852$bB48 2011
082 00 $a658.5/75$222
100 1 $aBevolo, Marco.
245 10 $aPremium by design :$bhow to understand, design and market high end products /$cMarco Bevolo, Alex Gofman, Howard Moskowitz.
260 $aFarnham ;$aBurlington, VT :$bAshgate,$cc2011.
300 $axxvi, 294 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aAchievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
650 0 $aLuxury goods industry.
650 0 $aLuxuries.
650 0 $aNew products.
650 0 $aProduct design.
700 1 $aGofman, Alex.
700 1 $aMoskowitz, Howard R.