MARC record from Internet Archive

LEADER: 05376cam 2200829 i 4500
001 ocm32273815
003 OCoLC
005 20211114172939.0
008 950320s1995 coua b 001 0 eng
010 $a 95012277
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020 $a0813389437$q(hardcover ;$qalk. paper)
020 $a9780813389431$q(hardcover ;$qalk. paper)
020 $a0813389895
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035 $a(OCoLC)32273815
043 $an-us---
050 00 $aHN90.P8$bP74 1995
082 00 $a303.3/8/0973$220
084 $a05.32$2bcl
084 $aMG 70150$2rvk
245 00 $aPresidential polls and the news media /$cedited by Paul J. Lavrakas, Michael W. Traugott, and Peter V. Miller.
264 1 $aBoulder :$bWestview Press,$c1995.
300 $axvi, 279 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 267-275) and index.
505 0 $aNews media's use of presidential polling in the 1990s : an introduction and overview / Paul J. Lavrakas and Michael W. Traugott -- Election polling in historical perspective / Susan Herbst -- Page one use of presidential pre-election polls : 1980-1992 / Paul J. Lavrakas and Sandra L. Bauman -- The use of focus groups to supplement campaign coverage / Michael W. Traugott -- How pollsters and reporters can do a better job informing the public : a challenge for campaign '96 / Warren J. Mitofsky -- A review of the 1992 VRS exit polls / Warren J. Mitofsky and Murray Edelman -- Methods of allocating undecided respondents to candidate choices in pre-election polls / Robert P. Daves and Sharon P. Warden -- The 1992 election and the polls : neither politics nor polling as usual / Richard Morin -- The evolving use of public opinion polls by The New York Times : the experience in the 1992 presidential election / Michael R. Kagay -- Problems of character : was it the candidate or the press? / Michael W. Trauggot and Jennifer Means -- The people, the press and campaign '92 / Andrew Kohut and Larry Hugick -- Media, momentum and money : horse race spin in the 1988 Republican primaries / Diana C. Mutz -- The media's use of election polls : a synthesis and recommendations for 1996 and beyond / Paul J. Lavrakas and Michael W. Traugott.
520 $aMost news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election postmortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
650 0 $aPublic opinion$zUnited States.
650 0 $aPublic opinion polls.
650 0 $aPresidents$zUnited States$xElection.
650 0 $aMass media$xPolitical aspects$zUnited States.
650 0 $aPress and politics$zUnited States.
650 7 $aMass media$xPolitical aspects.$2fast$0(OCoLC)fst01011278
650 7 $aPresidents$xElection.$2fast$0(OCoLC)fst01075747
650 7 $aPress and politics.$2fast$0(OCoLC)fst01075866
650 7 $aPublic opinion.$2fast$0(OCoLC)fst01082785
650 7 $aPublic opinion polls.$2fast$0(OCoLC)fst01082803
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
610 17 $aUSA$bPresident$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aPräsidentenwahl$2gnd
650 17 $aPublieke opinie.$2gtt
650 17 $aVerkiezingscampagnes.$2gtt
650 17 $aPresidentskandidaten.$2gtt
650 7 $aElection forecasting$zUnited States.$2nli
650 7 $aPresidents$zUnited States$xElection.$2nli
650 7 $aPublic opinion$zUnited States.$2nli
650 7 $aPress and politics$zUnited States.$2nli
650 7 $aWahlkampf$2gnd
651 7 $aUSA.$2swd
648 4 $aGeschichte 1980-1992.
700 1 $aLavrakas, Paul J.
700 1 $aTraugott, Michael W.
700 1 $aMiller, Peter V.
776 08 $iOnline version:$tPresidential polls and the news media.$dBoulder : Westview Press, 1995$w(OCoLC)603856499
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007025318&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1358512&custom_att_2=simple_viewer
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948 $hNO HOLDINGS IN P4A - 381 OTHER HOLDINGS