| Record ID | ia:pressherehowtode0000gurt |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/pressherehowtode0000gurt/pressherehowtode0000gurt_marc.xml |
| Download MARC binary | https://www.archive.org/download/pressherehowtode0000gurt/pressherehowtode0000gurt_meta.mrc |
LEADER: 02473cam 2200577 a 4500
001 ocm46984221
003 OCoLC
005 20210921031002.0
008 010917s2001 enk 001 0 eng
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035 $a(OCoLC)46984221
050 4 $aHM262$b.G87 2001
080 $a659.4
082 04 $a659$221
084 $a05.31$2bcl
086 0 $aBUS4037
100 1 $aGurton, Annie.
245 10 $aPress here! :$bhow to develop good relationships with journalists and achieve positive editorial publicity /$cAnnie Gurton.
250 $a2nd ed.
260 $aLondon :$bPrentice Hall,$c2001.
300 $axvii, 349 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: 1998.
500 $aIncludes index.
505 0 $a1. Understanding journalists -- what are they like? -- 2. Develop your media plan -- 3. Your strategy -- 4. Develop your message -- 5. Making contact -- 6. The interview -- 7. Computer-aided journalism (CAJ) -- 8. Following up -- 9. Damage limitation -- 10. The role of PR professionals -- App. 2. PR and journalists' contacts and services -- App. 3. Writing and delivering press releases -- App. 4. Journalists' codes of practice.
504 $aIncludes index.
520 8 $aThis text introduces readers to the journalist's agenda and explains how to turn your product pitch into a newsworthy story, whether you are looking for coverage in print, TV or radio.
650 0 $aPublicity.
650 0 $aMass media and business.
650 0 $aPublic relations.
650 7 $aMass media and business.$2fast$0(OCoLC)fst01011331
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aPublicity.$2fast$0(OCoLC)fst01083449
650 17 $aUitgeven.$2gtt
650 17 $aPublic relations.$2gtt
938 $aBaker & Taylor$bBKTY$c49.00$d49.00$i0273653849$n0004026419$sactive
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948 $hNO HOLDINGS IN P4A - 99 OTHER HOLDINGS