| Record ID | ia:principlesofmark0000bras |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/principlesofmark0000bras/principlesofmark0000bras_marc.xml |
| Download MARC binary | https://www.archive.org/download/principlesofmark0000bras/principlesofmark0000bras_meta.mrc |
LEADER: 02700cam 2200517Ia 4500
001 ocm38311220
003 OCoLC
005 20201128165947.0
008 980204s1997 enka b 001 0 eng d
007 t
040 $aAUH$beng$cAUH$dUKM$dNLGGC$dYDXCP$dDEBBG$dOCLCQ$dOCLCF$dNLE$dOCLCO$dZ5A$dOCLCQ$dDHA$dUKUOY$dOCLCQ$dUWO$dBDP$dOCLCQ$dERL
015 $aGB9765784$2bnb
015 $aGB95Q8626$2bnb
015 $ab9765784
015 $ab95Q8626
019 $a877151510$a1085149318$a1184616426$a1221253192
020 $a0273605135
020 $a9780273605133
035 $a(OCoLC)38311220$z(OCoLC)877151510$z(OCoLC)1085149318$z(OCoLC)1184616426$z(OCoLC)1221253192
050 4 $aHF5415$b.B73 1997
055 3 $aHF5415$bB73
082 04 $a658.8$221
084 $a85.40$2bcl
084 $aQP 600$2rvk
100 1 $aBrassington, Frances.
245 10 $aPrinciples of marketing /$cFrances Brassington, Stephen Pettitt.
260 $aLondon :$bPitman,$c1997.
300 $axviii, 1086 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $gpt. 1.$tMarketing and its Environment --$g1.$tMarketing dynamics --$g2.$tThe European marketing environment --$gpt. 2.$tCustomers and Markets --$g3.$tConsumer behaviour --$g4.$tB2B buying behaviour --$g5.$tSegmenting markets --$g6.$tMarketing information and research --$gpt. 3.$tProduct --$g7.$tAnatomy of a product --$g8.$tProduct management --$g9.$tNew product development --$gpt. 4.$tPrice --$g10.$tPricing: contexts and concepts --$g11.$tPricing strategies --$gpt. 5.$tPlace --$g12.$tMarketing channels and logistics --$g13.$tRetailers and wholesalers --$gpt. 6.$tPromotion --$g14.$tIntegrated marketing communication --$g15.$tAdvertising --$g16.$tSales promotion --$g17.$tPersonal selling and sales management --$g18.$tDirect marketing and exhibitions --$g19.$tPublic relations and sponsorship --$gpt. 7.$tMarketing Management --$g20.$tStrategic marketing --$g21.$tMarketing planning, management and control --$g22.$tServices and non-profit marketing --$g23.$tInternational marketing --$g24.$tE-marketing and new media.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMarketing.$2gtt
650 07 $aMarketing.$2swd
700 1 $aPettitt, Stephen.
938 $aYBP Library Services$bYANK$n100073175
029 1 $aAU@$b000013146550
029 1 $aDEBBG$bBV011328282
029 1 $aNZ1$b4797137
029 1 $aUNITY$b070268622
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 85 OTHER HOLDINGS