MARC record from Internet Archive

LEADER: 02431cam 2200421 a 4500
001 ocm49251460
003 OCoLC
005 20190221080417.0
008 020502s2001 njua b 001 0 eng d
010 $a 2002282075
040 $aLPU$beng$cDLC$dLPU$dNLGGC$dBTCTA$dBAKER$dCFU$dOCLCG$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ
020 $a0130648531
020 $a9780130648532
035 $a(OCoLC)49251460
042 $alccopycat
050 00 $aHF5415$b.K63143 2001
082 00 $a658.8$221
084 $a85.40$2bcl
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing :$bactivebook version 1.0 /$cPhilip Kotler, Gary Armstrong.
260 $aUpper Saddle River, NJ :$bPrentice Hall,$c℗♭2001.
300 $axvii, 523 pages :$billustrations (some color) ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aMarketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Product and services strategy -- New-product development and product life-cycle strategies -- Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 17 $aMarketing.$2gtt
650 17 $aStrategisch management.$2gtt
700 1 $aArmstrong, Gary$q(Gary M.)
938 $aBaker & Taylor$bBKTY$c100.00$d100.00$i0130648531$n0003790593$sactive
938 $aBaker and Taylor$bBTCP$n2002282075
029 1 $aAU@$b000023776291
029 1 $aNZ1$b7060831
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 39 OTHER HOLDINGS