| Record ID | ia:principlesofmark0000kotl_u9t8 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/principlesofmark0000kotl_u9t8/principlesofmark0000kotl_u9t8_marc.xml |
| Download MARC binary | https://www.archive.org/download/principlesofmark0000kotl_u9t8/principlesofmark0000kotl_u9t8_meta.mrc |
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003 OCoLC
005 20220116234256.0
008 110506s2012 maua b 001 0 eng
010 $a 2010052017
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020 $a9780273752431$q(international ed. ;$qpbk.)
020 $a027375243X$q(international ed. ;$qpbk.)
020 $a9780132167123
020 $a0132167123
020 $a9789810690625
020 $a9810690622
035 $a(OCoLC)720576650$z(OCoLC)707578663$z(OCoLC)793215089$z(OCoLC)1091314180$z(OCoLC)1096267904
050 $aHF5415 .K68 2012
082 04 $a658.8$222
084 $a85.40$2bcl
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong.
250 $a14th ed.
260 $aBoston :$bPearson Prentice Hall,$c2012.
300 $a637, [98] pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages R1-R24) and index.
505 0 $apt. 1. Defining Marketing and the Marketing Process -- pt. 2. Understanding the Marketplace and Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing.$0(DE-588)4037589-4$2gnd
650 17 $aMarketing.$2gtt
650 7 $aMarketing$v0 Gesamtdarstellung.$2idsbb
650 7 $aMarknadsföring.$2sao
650 7 $aMarketing.$2stw
650 7 $aMarketingpolitik.$2stw
700 1 $aArmstrong, Gary$q(Gary M.)
938 $aBrodart$bBROD$n12773891$c$226.67
938 $aCoutts Information Services$bCOUT$n16895724
938 $aYBP Library Services$bYANK$n100569670
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029 1 $aUNITY$b12642960X
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 74 OTHER HOLDINGS