| Record ID | ia:principlesofmark0000kotl_x4l9 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/principlesofmark0000kotl_x4l9/principlesofmark0000kotl_x4l9_marc.xml |
| Download MARC binary | https://www.archive.org/download/principlesofmark0000kotl_x4l9/principlesofmark0000kotl_x4l9_meta.mrc |
LEADER: 03570cam 2200529Ma 4500
001 ocn476432802
003 OCoLC
005 20210519062658.0
008 081103s2010 njua b 001 0 eng d
010 $a 2008048626
040 $aERL$beng$cERL$dOCLCQ$dU5D$dT5N$dUKMGB$dOCLCF$dOCLCO$dOCLCQ$dUKM$dYDXCP$dNZNAC$dS3O$dTHHCU$dERL$dTHHCU$dDHA$dOCLCQ$dNRAMU$dTVG$dDCT$dOCLCQ
015 $aGBA8D0790$2bnb
016 7 $a014821103$2Uk
019 $a276223642$a813559288$a857223707$a988724949$a992261175$a1015525872$a1017803460$a1045468174$a1046584369$a1085489940$a1110930483
020 $a9780137006694$q(pbk.)
020 $a0137006691$q(pbk.)
035 $a(OCoLC)476432802$z(OCoLC)276223642$z(OCoLC)813559288$z(OCoLC)857223707$z(OCoLC)988724949$z(OCoLC)992261175$z(OCoLC)1015525872$z(OCoLC)1017803460$z(OCoLC)1045468174$z(OCoLC)1046584369$z(OCoLC)1085489940$z(OCoLC)1110930483
037 $a103962$bTVG
050 4 $aHF5415$bK848p 2010
080 $a658.8
082 04 $a658.8$222
100 1 $aKotler, Philip.
245 10 $aPrinciples of marketing /$cPhilip Kotler, Gary Armstrong.
250 $a13th ed., Global ed.
260 $aUpper Saddle River, N.J. ;$aLondon :$bPearson Education,$c©2010.
300 $a1 volume (various pagings) :$billustrations (chiefly color) ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008.
500 $a"The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--Page 4 of cover.
504 $aIncludes bibliographical references and index.
520 8 $a'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
505 00 $tMarketing : creating and capturing customer value --$tCompany and marketing strategy : partnering to build customer relationships --$tAnalyzing the marketing environment --$tManaging marketing information to gain customer insights --$tConsumer markets and consumer buyer behavior --$tBusiness markets and business buyer behavior --$tCustomer-driven marketing strategy : creating value for target customers --$tProducts, services and brands : building customer value --$tNew-product development and product life-cycle strategies --$tPricing : understanding and capturing customer value --$tPricing strategies --$tMarketing channels : delivering customer value --$tRetailing and wholesaling --$tCommunicating customer value : integrated marketing communications strategy --$tAdvertising and public relations --$tPersonal selling and sales promotion --$tDirect and online marketing : building direct customer relationships --$tCreating competitive advantage --$tGlobal marketplace --$tSustainable marketing : social responsibility and ethics.
650 0 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing.$2shbe
650 7 $aMarknadsföring.$2sao
700 1 $aArmstrong, Gary$q(Gary M.)
938 $aYBP Library Services$bYANK$n100518149
029 1 $aAU@$b000044265569
029 1 $aAU@$b000045455157
029 1 $aNZ1$b13320944
029 1 $aUKMGB$b014821103
029 1 $aUNITY$b118961705
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 77 OTHER HOLDINGS