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MARC record from Internet Archive

LEADER: 02856cam 2200649 a 4500
001 ocn163587630
003 OCoLC
005 20201029012332.0
008 070810s2007 bcca b 001 0 eng c
040 $aTXA$beng$cTXA$dTXA$dNLC$dBTCTA$dBAKER$dOCLCG$dU9S$dCOO$dHEBIS$dDEBBG$dYDXCP$dOCLCQ$dLIP$dOCLCF$dOCLCO$dOCLCQ$dOCLCO$dOCLCQ$dOCLCO$dOCLCA$dOCLCQ$dTORON$dSISMU$dOCLCA
019 $a166377172
020 $a1425113141$q(pbk.)
020 $a9781425113148$q(pbk.)
020 $a9781425135867$q(hardcover)
020 $a1425135862$q(hardcover)
035 $a(OCoLC)163587630$z(OCoLC)166377172
042 $apcc
050 4 $aHF5415.125$b.L542 2007
055 01 $aAC5
055 06 $aC-78070
082 04 $a658.8020285$222
084 $aQP 600$2rvk
084 $aQP 650$2rvk
100 1 $aLilien, Gary L.,$d1946-
245 10 $aPrinciples of marketing engineering /$cGary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
260 $a[Victoria, B.C.] :$bTrafford Publishing,$c©2007.
300 $axiv, 210 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
504 $aIncludes bibliographical references (pages 193-195, 204-210) and indexes.
650 0 $aMarketing$xData processing.
650 0 $aMarketing$xDecision making$xMathematical models.
650 0 $aMarketing$xDecision making$xData processing.
650 7 $aMarketing$xData processing.$2fast$0(OCoLC)fst01010187
650 7 $aMarketing$xDecision making$xData processing.$2fast$0(OCoLC)fst01010190
650 7 $aMarketing$xDecision making$xMathematical models.$2fast$0(OCoLC)fst01010191
650 7 $aComputerunterstütztes Verfahren$2gnd
650 7 $aMarketing$2gnd
650 6 $aMarketing$xInformatique.
650 6 $aMarketing$xPrise de décision$xModèles mathématiques.
650 6 $aMarketing$xPrise de décision$xInformatique.
700 1 $aRangaswamy, Arvind.
700 1 $aDe Bruyn, Arnaud.
710 2 $aMary Jean and Frank P. Smeal College of Business Administration.$bInstitute for the Study of Business Markets.
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016813965&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
938 $aBaker & Taylor$bBKTY$c45.00$d45.00$i1425135862$n0007379684$sactive
938 $aBaker and Taylor$bBTCP$nBK0007379684
938 $aYBP Library Services$bYANK$n4031977
029 1 $aAU@$b000044791801
029 1 $aDEBBG$bBV035146646
029 1 $aHEBIS$b213109395
029 1 $aNLGGC$b311768881
029 1 $aNLC$b000033703675
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 62 OTHER HOLDINGS