| Record ID | ia:principlespracti0004jobb |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/principlespracti0004jobb/principlespracti0004jobb_marc.xml |
| Download MARC binary | https://www.archive.org/download/principlespracti0004jobb/principlespracti0004jobb_meta.mrc |
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001 ocm52993087
003 OCoLC
005 20201130040746.0
008 030801s2004 enkabc b 001 0 eng
040 $aUKM$beng$cUKM$dNLGGC$dYDXCP$dOCLCQ$dUKMGB$dUKBOL$dOCLCO$dOCLCF$dOCLCQ$dOCLCO
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019 $a56663042
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020 $a9780077107086
035 $a(OCoLC)52993087$z(OCoLC)56663042
043 $ae------
050 4 $aHF5415$b.J5 2004
082 04 $a658.8$222
084 $a85.40$2bcl
100 1 $aJobber, David,$d1947-
245 10 $aPrinciples and practice of marketing /$cDavid Jobber.
250 $a4th ed.
260 $aNew York ;$aLondon :$bMcGraw-Hill Higher Education,$c2003.
300 $axxxiv, 942 pages :$bcolor illustrations, color map, color portrait ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPrevious edition: London: McGraw-Hill, 2001.
504 $aIncludes bibliographical references and index.
520 $aFeaturing more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.
650 0 $aMarketing.
650 0 $aMarketing$zEurope$vCase studies.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aEurope.$2fast$0(OCoLC)fst01245064
650 17 $aMarketing.$2gtt
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
938 $aYBP Library Services$bYANK$n100374729
029 1 $aAU@$b000026076461
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994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 65 OTHER HOLDINGS