| Record ID | ia:prologo0000chev |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/prologo0000chev/prologo0000chev_marc.xml |
| Download MARC binary | https://www.archive.org/download/prologo0000chev/prologo0000chev_meta.mrc |
LEADER: 01180dam a22003378a 4500
001 2003062315
003 DLC
005 20090916122831.0
008 030827s2004 nyu b 001 0 eng
010 $a 2003062315
020 $a1403918252 (cloth)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bC474 2004
082 00 $a658.8/27$222
100 1 $aChevalier, Michel,$d1943-
245 10 $aPro logo /$cby Michel Chevalier and Gerald Mazzalovo.
260 $aNew York :$bPalgrave Macmillan,$c2004.
263 $a0310
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.
650 0 $aBrand name products$xManagement.
650 0 $aCorporate image.
650 0 $aLogos (Symbols)
650 0 $aConsumer behavior.
650 0 $aCustomer relations.
700 1 $aMazzalovo, Gerald.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/hol053/2003062315.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0615/2003062315-b.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0615/2003062315-t.html