| Record ID | ia:promotionguideto0000aill |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/promotionguideto0000aill/promotionguideto0000aill_marc.xml |
| Download MARC binary | https://www.archive.org/download/promotionguideto0000aill/promotionguideto0000aill_meta.mrc |
LEADER: 02568cam 2200589 a 4500
001 ocm10277368
003 OCoLC
005 20191211230746.0
008 831209s1984 nyua b 001 0 eng
010 $a 83026017
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050 00 $aHF5415$b.A36 1984
082 0 $a658.8/2$219
084 $a85.40$2bcl
084 $aQP 621$2rvk
084 $aQP 630$2rvk
100 1 $aAilloni-Charas, Dan.
245 10 $aPromotion :$ba guide to effective promotional planning, strategies, and executions /$cDan Ailloni-Charas.
260 $aNew York :$bWiley,$c℗♭1984.
300 $axi, 281 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRonald series on marketing management,$x0275-875X
500 $a"A Ronald Press publication."
504 $aIncludes bibliographical references and indexes.
520 $aThis text is intended to provide a theoretical and practical view of the practice of promotion. Covered in detail are all the aspects of a promotional campaign. It also discusses different promotional methods such as premiums, sweepstakes, contests and coupon programs.
650 0 $aMarketing.
650 0 $aSales promotion.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aSales promotion.$2fast$0(OCoLC)fst01103868
650 7 $aMarketing$2gnd
650 7 $aSales-promotion$2gnd
650 7 $aWerbung$2gnd
653 $aSales promotion
776 08 $iOnline version:$aAilloni-Charas, Dan.$tPromotion.$dNew York : Wiley, ℗♭1984$w(OCoLC)755147210
830 0 $aRonald series on marketing management.$x0275-875X
938 $aBaker & Taylor$bBKTY$c60.00$d60.00$i0471080608$n0000843481$sactive
938 $aYBP Library Services$bYANK$n414952
029 1 $aAU@$b000003005804
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029 1 $aHR0$b0471080608
029 1 $aNLGGC$b833746596
029 1 $aNZ1$b2819690
994 $aZ0$bP4A
948 $hHELD BY P4A - 392 OTHER HOLDINGS