| Record ID | ia:promotionmanagem0000burn_02ed |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/promotionmanagem0000burn_02ed/promotionmanagem0000burn_02ed_marc.xml |
| Download MARC binary | https://www.archive.org/download/promotionmanagem0000burn_02ed/promotionmanagem0000burn_02ed_meta.mrc |
LEADER: 00603pam a2200205 a 4500
001 87029428
003 DLC
005 19880512000000.0
008 871013s1988 mnua b 00110 eng
010 $a 87029428
020 $a0314640339 (alk. paper)
050 0 $aHF5438.5$b.B843 1988
082 0 $a658.8/2$219
100 10 $aBurnett, John J.
245 10 $aPromotion management :$ba strategic approach /$cJohn J. Burnett.
250 $a2nd ed.
260 0 $aSt. Paul :$bWest Pub. Co.,$cc1988.
300 $axvii, 619 p. :$bill. ;$c26 cm.
504 $aIncludes bibliographies and index.
650 0 $aSales promotion.