| Record ID | ia:promotionmarketi0000unse |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/promotionmarketi0000unse/promotionmarketi0000unse_marc.xml |
| Download MARC binary | https://www.archive.org/download/promotionmarketi0000unse/promotionmarketi0000unse_meta.mrc |
LEADER: 01810cam a2200469 a 4500
001 40588441
003 OCoLC
005 20151005031814.0
008 981231s1999 maua b 001 0 eng
010 $a98056532
020 $a0240803426 (pbk. : alk. paper) :$c$29.95
035 $a40588441
035 $aLCMARC/AXI-9114/LINDADG
040 $aDLC$cDLC$dDLC$dOCoLC$dUtOrBLW
042 $apcc
050 00 $aHE8689.6$b.S85 1999
082 00 $a384.55/4/0688$221
092 $a384.554$bP944 1999
245 00 $aPromotion and marketing for broadcasting and cable /$cedited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
250 $a3rd ed.
260 $aBoston :$bFocal Press,$cc1999.
300 $axiii, 248 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRev. ed. of: Promotion & marketing for broadcasting & cable.
504 $aIncludes bibliographical references and index.
650 0 $aTelevision broadcasting$xMarketing.
650 0 $aRadio broadcasting$xMarketing.
650 0 $aCable broadcasting$xMarketing.
700 1 $aEastman, Susan Tyler.
700 1 $aKlein, Robert A.,$d1928-
700 1 $aFerguson, Douglas A.
730 0 $aPromotion & marketing for broadcasting & cable.
907 $a.b17178629$b12-20-18$c07-21-03
998 $axbt$b07-01-03$cm$da $e-$feng$gmau$h0$i1
957 00 $aOCLC reclamation of 2017-18
907 $a.b17178629$b08-01-15$c07-21-03
956 $aNo pre-reclamation 001 field existed
998 $axbt$b07-01-03$cm$da$e-$feng$gmau$h0$i1
999 $yMARS
945 $a384.554 P944 1999$d - - $e08-05-2015 13:04$f0$g0$h08-14-15$i31223056320006$j111$0111$k - - $lxbtci$o-$p$29.95$q-$r-$s- $t1$u11$v12$w0$x0$y.i30958131$z08-07-03