MARC record from Internet Archive

LEADER: 07363cam a22010454a 4500
001 ocm51587295
003 OCoLC
005 20191109072341.3
008 030128s2004 njua b 001 0 eng
010 $a 2003040800
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035 $a(OCoLC)51587295$z(OCoLC)59290909$z(OCoLC)1004588691
042 $apcc
050 00 $aHF5827.9$b.P78 2004
082 00 $a659.1/01/9$221
084 $a05.31$2bcl
084 $aAP 17520$2rvk
084 $aCV 3500$2rvk
084 $aCW 9500$2rvk
049 $aMAIN
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
260 $aMahwah, NJ :$bLawrence Erlbaum,$c©2004.
300 $axvi, 360 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAdvertising and consumer psychology.
504 $aIncludes bibliographical references and index.
505 0 $aWhat's so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum -- Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak -- Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty -- Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour -- Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen -- Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc -- The "delicious paradox": preconscious processing of product placements by children / Susan Auty and Charlie Lewis -- Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval -- The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock -- A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch -- Paths from television violence to aggression: reinterpreting the evidence / George Comstock -- Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva -- Media factors that contribute to a restriction of exposure to diversity / David W. Schumann -- The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston -- People and "their" television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler -- The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco -- Marketing through sports entertainment: a functional approach / Scott Jones [and others] -- Sensation seeking and the consumption of televised sports / Stephen R. McDaniel.
520 1 $a"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that includes product placements, brand films, television programs, and sponsorships." "Contributions focus on a variety of topics, including product placement; subliminal perception; narrative impact; cultivation effects on consumers; and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently." "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
650 6 $aPublicité subliminale.
650 6 $aPublicité$xAspect psychologique.
650 6 $aMédias$xAspect psychologique.
650 6 $aPersuasion (Psychologie)
650 6 $aManipulation (Psychologie)
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
650 7 $aManipulative behavior.$2fast$0(OCoLC)fst01007738
650 7 $aMass media$xPsychological aspects.$2fast$0(OCoLC)fst01011284
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 7 $aSubliminal advertising.$2fast$0(OCoLC)fst01136598
650 17 $aReclame.$2gtt
650 17 $aSubliminale waarneming.$2gtt
650 17 $aOverreding.$2gtt
650 17 $aMassamedia.$2gtt
650 17 $aAmusement.$2gtt
650 7 $aFernsehsendung$2gnd
650 7 $aMassenmedien$2gnd
650 7 $aPsychologie$2gnd
650 7 $aSuggestivwerbung$2gnd
650 7 $aUnterhaltungssendung$2gnd
650 7 $aWerbesendung$2gnd
650 7 $aWerbung$2gnd
650 7 $aFernsehen$2gnd
650 7 $aPropaganda subliminar.$2larpcal
650 7 $aPropaganda (aspectos psicológicos)$2larpcal
650 7 $aComunicação de massa (aspectos psicológicos)$2larpcal
650 7 $aPersuasão.$2larpcal
650 07 $aFernsehen.$2swd
650 7 $a05.31 publicity.$2nbc
700 1 $aShrum, L. J.
830 0 $aAdvertising and consumer psychology.
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1165772
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0629/2003040800-d.html
938 $aBaker & Taylor$bBKTY$c99.95$d99.95$i0805846417$n0004170914$sactive
938 $aBaker and Taylor$bBTCP$nBK0006246309
938 $aIngram$bINGR$n9780805846416
938 $aYBP Library Services$bYANK$n1961880
994 $a92$bERR
976 $a31927000634441