MARC record from Internet Archive

LEADER: 07996cam 2200949Ma 4500
001 ocm44957821
003 OCoLC
005 20210920232625.0
008 000807s2000 nju ob 001 0 eng d
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020 $a0585165351$q(electronic bk.)
020 $a9780585165356$q(electronic bk.)
020 $a0805841032$q(pbk.)
020 $a9780805841039$q(pbk.)
020 $a9781410604668
020 $a1410604667
020 $a9780805830507$q(alk. paper)
020 $a0805830502$q(alk. paper)
020 $z0805830502$q(alk. paper)
035 $a(OCoLC)44957821$z(OCoLC)171545904$z(OCoLC)318208591$z(OCoLC)503044806$z(OCoLC)503059840$z(OCoLC)532592455$z(OCoLC)646798219$z(OCoLC)649213634$z(OCoLC)659983157$z(OCoLC)728017980$z(OCoLC)744501202$z(OCoLC)860583375$z(OCoLC)961617092$z(OCoLC)962575804$z(OCoLC)970723887$z(OCoLC)984855661$z(OCoLC)989916925$z(OCoLC)1007405318$z(OCoLC)1038552535$z(OCoLC)1044104535$z(OCoLC)1053277943$z(OCoLC)1055830152$z(OCoLC)1077858120$z(OCoLC)1135409461$z(OCoLC)1196949972$z(OCoLC)1200060935
050 4 $aHD59$b.P785 2000eb
072 7 $aBUS$x052000$2bisacsh
082 04 $a659.2$221
245 00 $aPublic relations as relationship management :$ba relational approach to the study and practice of public relations /$cedited by John A. Ledingham, Stephen D. Bruning.
260 $aMahwah, N.J. :$bL. Erlbaum,$c2000.
300 $a1 online resource (xvii, 255 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $atext file$bPDF$2rda
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 0 $aIntroduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perspective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
520 1 $a"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--Jacket.
588 0 $aPrint version record.
650 0 $aPublic relations$xManagement.
650 0 $aCommunication in organizations.
650 0 $aCorporations$xPublic relations.
650 6 $aRelations publiques$xGestion.
650 6 $aCommunication dans les organisations.
650 6 $aEntreprises$xRelations publiques.
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 7 $aCommunication in organizations.$2fast$0(OCoLC)fst00870217
650 7 $aCorporations$xPublic relations.$2fast$0(OCoLC)fst00879905
650 7 $aPublic relations$xManagement.$2fast$0(OCoLC)fst01082907
655 4 $aElectronic books.
655 0 $aElectronic books.
700 1 $aLedingham, John A.
700 1 $aBruning, Stephen D.
776 08 $iPrint version:$tPublic relations as relationship management.$dMahwah, N.J. : L. Erlbaum, 2000$z0805830502$w(DLC) 99013642$w(OCoLC)40683517
830 0 $aLEA's communication series.
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856 40 $3MyiLibrary$uhttp://www.myilibrary.com?id=775120
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9781410604668
856 40 $3Taylor & Francis$uhttps://www.taylorfrancis.com/books/e/9781135676155
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0634/99013642-d.html
856 4 $3Bibliographic record display$uhttp://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=19365$zAn electronic book accessible through the World Wide Web; click for information
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856 40 $uhttps://archive.org/details/publicrelationsa0000unse$zFree eBook from the Internet Archive
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856 4 $3Bibliographic record display$uhttp://library.faulkner.edu:2048/login?url=http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=19365$zClick to view E-book
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