MARC record from Internet Archive

LEADER: 04438cam 2200673 a 4500
001 ocm31607539
003 OCoLC
005 20200612212603.0
008 941028s1995 ctu b 001 0 eng
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035 $a(OCoLC)31607539$z(OCoLC)33970743
043 $an-us---
050 00 $aHM263$b.P76568 1995
082 00 $a659.2$220
245 00 $aPublic relations inquiry as rhetorical criticism :$bcase studies of corporate discourse and social influence /$cedited by William N. Elwood.
260 $aWestport, Conn. :$bPraeger,$c1995.
300 $axi, 333 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPraeger series in political communication,$x1062-5623
504 $aIncludes bibliographical references (pages 295-325) and index.
505 0 $aPublic relations is a rhetorical experience : the integral principle in case study analysis / William N. Elwood -- Scandalous rhetorics / Barry Brummett -- Mobil's epideictic advocacy : "observations" of Prometheus bound / Richard E. Crable and Steven L. Vibbert -- The engineering of outrage : mediated constructions of risk in the Alar controversy / Jamie Press Lacey and John T. Llewellyn -- "I am a scientologist" : the image management of identity / Jeffrey L. Courtright -- Plastic as planet-saving "natural resource" : advertising to recycle an industry's reality / Patricia Paystrup -- From "we didn't do it" to "it's not our fault" : the use of apologia in public relations crises / Keith Michael Hearit -- Philip Morris Magazine : an innovation in grass roots issue management / Rachel L. Holloway -- Janus in the looking glass : the management of organizational identity in corporate recruitment videos / Theresa A. Russell-Loretz -- The rhetoric of indoctrination : a critical analysis of new employee orientation / Mitchell S. McKinney -- SANE/Freeze, issue status, and rhetorical diversification / Michael F. Smith -- Issue management during corporate mergers : a case study of AT & T and NCR / Kelly Fudge -- Communication in ballot issue campaigns : a rhetorical analysis of the 1991 Cincinnati public schools levy campaign / Jeffrey P. Joiner and Kathleen M. German -- Public relations and the ethics of the moment : the anatomy of a local ballot issue campaign / William N. Elwood -- Critical theory in public relations inquiry : future directions for analysis in a public relations context / Kathleen M. German.
650 0 $aPublic relations$zUnited States$vCase studies.
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aRelations publiques$zEats-Unis$xEtudes de cas.$2ram
650 7 $aEntreprises$xRelations publiques$zEtats-Unis$xCas, Etudes de.$2ram
650 07 $aÖffentlichkeitsarbeit.$2swd
650 07 $aVortragstechnik.$2swd
650 07 $aFallstudiensammlung.$2swd
653 0 $aPublic relations
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aElwood, William N.
776 08 $iOnline version:$tPublic relations inquiry as rhetorical criticism.$dWestport, Conn. : Praeger, 1995$w(OCoLC)608647002
776 08 $iOnline version:$tPublic relations inquiry as rhetorical criticism.$dWestport, Conn. : Praeger, 1995$w(OCoLC)624390797
830 0 $aPraeger series in political communication.$x1062-5623
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy1511/94042837-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy1511/94042837-b.html
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