MARC record from Internet Archive

LEADER: 03556cam 2200589 a 4500
001 ocn173659616
003 OCoLC
005 20200909231021.0
008 070928t20082008njua b 001 0 eng
010 $a 2007040375
040 $aDLC$beng$cDLC$dBAKER$dC#P$dBWX$dMUQ$dAU@$dDEBBG$dBDX$dOCLCO$dTULIB$dOCLCF$dOCLCQ$dOCLCO$dIUL$dOCLCO$dOCLCQ$dOCLCO$dGE8
019 $a271337419$a779915967
020 $a9780132341363$q(pbk. ;$qalk. paper)
020 $a0132341360$q(pbk. ;$qalk. paper)
020 $a0138142718
020 $a9780138142711
035 $a(OCoLC)173659616$z(OCoLC)271337419$z(OCoLC)779915967
050 00 $aHM1221$b.P787 2008
082 00 $a659.2$222
084 $aQP 637$2rvk
100 1 $aCenter, Allen H.
245 10 $aPublic relations practices :$bmanagerial case studies and problems /$cAllen H. Center, Patrick Jackson, Stacey Smith, Frank R. Stansberry.
250 $aSeventh edition.
264 1 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$c[2008]
264 4 $c©2008
300 $axii, 356 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $a1. The purposes of public relations -- 2. How public relations deals with problems and opportunities -- 3. Employee relations -- 4. Community relations -- 5. Investor relations -- 6. Consumer relations -- 7. Media relations -- 8. Public issue campaigns and debates -- 9. Crisis management -- 10. Standards, ethics and values.
520 $a"Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the "Declaration of Principles of PRSA's Code of Ethics.""--Publisher's description.
650 0 $aPublic relations$vCase studies.
650 6 $aRelations publiques$vCas, Études de.
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
650 7 $aÖffentlichkeitsarbeit$2gnd
655 4 $aFallstudiensammlung.
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aFallstudiensammlung.$2swd
700 1 $aJackson, Patrick,$d1932-
700 1 $aSmith, Stacey$c(Public relations consultant)
700 1 $aStansberry, Frank R.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip081/2007040375.html
938 $aBaker & Taylor$bBKTY$c114.67$d114.67$i0132341360$n0007040300$sactive
938 $aBrodart$bBROD$n06411533$c$146.67
938 $aBlackwell Book Service$bBBUS$nR5678248$c$108.60
029 1 $aAU@$b000042254351
029 1 $aAU@$b000045232624
029 1 $aDEBBG$bBV023324794
029 1 $aNZ1$b11610419
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 104 OTHER HOLDINGS