| Record ID | ia:pursuingcustomer0000prus |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/pursuingcustomer0000prus/pursuingcustomer0000prus_marc.xml |
| Download MARC binary | https://www.archive.org/download/pursuingcustomer0000prus/pursuingcustomer0000prus_meta.mrc |
LEADER: 03201cam 2200793 a 4500
001 ocm18462817
003 OCoLC
005 20191218195129.0
008 880816s1989 cau b 000 0 eng
010 $a 88027623
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084 $aQP 600$2rvk
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100 1 $aPrus, Robert C.
245 10 $aPursuing customers :$ban ethnography of marketing activities /$cRobert C. Prus.
260 $aNewbury Park, Calif. :$bSage Publications,$c℗♭1989.
300 $a335 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aSage library of social research ;$v171
504 $aIncludes bibliographical references.
505 0 $a1. Marketing is ... socially constructed activity -- 2. Setting up business -- 3. Doing management -- 4. Purchasing products -- 5. Setting prices -- 6. Using the media -- 7. Working the field -- 8. Exhibiting products -- 9. In perspective.
650 0 $aMarketing.
650 6 $aMarketing.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$2gnd
650 7 $aMarketing.$2ram
653 $aUnited States$aMarketing
776 08 $iOnline version:$aPrus, Robert C.$tPursuing customers.$dNewbury Park, Calif. : Sage Publications, ℗♭1989$w(OCoLC)654173744
830 0 $aSage library of social research ;$vv. 171.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/88027623-t.html
856 42 $3French equivalent / E quivalent franc ʹais$uhttps://bac-lac.on.worldcat.org/oclc/300625476
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0655/88027623-d.html
938 $aBaker & Taylor$bBKTY$c63.50$d63.50$i0803934076$n0006151758$sactive
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938 $aBaker and Taylor$bBTCP$n88027623
938 $aYBP Library Services$bYANK$n665728
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948 $hNO HOLDINGS IN P4A - 461 OTHER HOLDINGS