| Record ID | ia:quantitativeanal0000king |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/quantitativeanal0000king/quantitativeanal0000king_marc.xml |
| Download MARC binary | https://www.archive.org/download/quantitativeanal0000king/quantitativeanal0000king_meta.mrc |
LEADER: 02756cam 22005771i 4500
001 ocm00242694
003 OCoLC
005 20181220212644.0
008 740606s1967 nyua b 000 0 eng
010 $a 67021595
040 $aDLC$beng$erda$cDLC$dUKM$dNLGGC$dBTCTA$dLVB$dOCLCG$dGBVCP$dUKMGB$dOCLCF$dCQ$$dOCLCQ$dOKX$dOCLCO
015 $aGB67-26061
016 7 $a001969357$2Uk
019 $a635792920$a976759508
020 $a0070346054
020 $a9780070346055
035 $a(OCoLC)242694$z(OCoLC)635792920$z(OCoLC)976759508
050 00 $aHF5415.1$b.K5
082 00 $a658.8/001/82
084 $a85.40$2bcl
100 1 $aKing, William Richard,$d1938-
245 10 $aQuantitative analysis for marketing management /$cWilliam R. King.
264 1 $aNew York :$bMcGraw-Hill Book Company,$c[1967]
264 4 $c℗♭1967
300 $axviii, 574 pages$billustrations$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
505 0 $aMarketing and marketing analysis -- Marketing decisions -- A conceptual framework for marketing analysis -- Marketing models -- Product decisions -- Market analysis and test marketing -- Purchasing decisions -- Pricing decisions -- Advertising decisions -- Promotional decisions -- Distributions decisions -- Appendix: least-squares analysis.
650 0 $aDecision making$xMathematical models.
650 0 $aMarketing$xManagement$xMathematical models.
650 0 $aMarketing$xMathematical models.
650 6 $aMarketing$xMode les mathe matiques.
650 6 $aMarketing$xGestion$xMode les mathe matiques.
650 6 $aPrise de de cision.
650 7 $aDecision making$xMathematical models.$2fast$0(OCoLC)fst00889048
650 7 $aMarketing$xManagement$xMathematical models.$2fast$0(OCoLC)fst01010222
650 7 $aMarketing$xMathematical models.$2fast$0(OCoLC)fst01010232
653 0 $aDecision-making
653 0 $aMarketing
776 08 $iOnline version:$aKing, William Richard, 1938-$tQuantitative analysis for marketing management.$dNew York, McGraw-Hill [1967]$w(OCoLC)777328692
938 $aBaker and Taylor$bBTCP$n67021595 //r984
029 1 $aAU@$b000000673170
029 1 $aGBVCP$b021852162
029 1 $aNZ1$b2954789
029 1 $aDEBSZ$b072835273
029 1 $aNZ1$b794456
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 420 OTHER HOLDINGS