MARC record from Internet Archive

LEADER: 08775cam 2200925 a 4500
001 ocn826999286
003 OCoLC
005 20220812010332.0
008 130208s2012 gw ob 001 0 eng d
006 m o d
007 cr cnu---unuuu
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019 $a827212368$a880908950
020 $a9783834937223$q(electronic bk.)
020 $a3834937223$q(electronic bk.)
020 $z9783834930606
035 $a(OCoLC)826999286$z(OCoLC)827212368$z(OCoLC)880908950
050 4 $aHF5415.2$b.Q368 2012
072 7 $aBUS$x043060$2bisacsh
082 04 $a658.8/3$223
245 00 $aQuantitative marketing and marketing management :$bmarketing models and methods in theory and practice /$cAdamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.) ; with contributions by András Bauer [and others].
260 $aWiesbaden :$bSpringer Gabler,$c©2012.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
505 00 $tMarketing Models and Marketing Research Methods --$tImplementing the Pareto/NBD Model: A User-Friendly Approach /$rAlbert C. Bemmaor, Nicolas Glady, Daniel Hoppe --$tThe Consistency Adjustment Problem of AHP Pairwise Comparison Matrices /$rDominic Gastes, Wolfgang Gaul --$tChoice Modeling and SEM /$rLutz Hildebrandt, Dirk Temme, Marcel Paulssen --$tUsing Multi-Informant Designs to Address Key Informant and Common Method Bias /$rChristian Homburg, Martin Klarmann, Dirk Totzek --$tUsing Artificial Neural Nets for Flexible Aggregate Market Response Modeling /$rHarald Hruschka --$tSupporting Strategic Product Portfolio Planning by Market Simulation /$rKarsten Kieckhäfer, Thomas Volling, Thomas Stefan Spengler --$tKnowledge Generation in Marketing /$rPeter S.H. Leeflang, Alessandro M. Peluso --$tImplications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models /$rThomas Otter, Tetyana Kosyakova --$tVisual Decision Making Styles and Geographical Information Systems /$rAna-Marija Ozimec, Martin Natter, Thomas Reutterer.
505 80 $tAnalyzing Sequences in Marketing Research /$rGünter Silberer --$tDISE: Dynamic Intelligent Survey Engine /$rChristian Schlereth, Bernd Skiera --$tConsumer Behavior and Retailing --$tThe Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying /$rAndrás Bauer, Ariel Mitev --$tRepetitive Purchase Behavior /$rHans Baumgartner --$tInvestigating Cross-Category Brand Loyal Purchase Behavior in FMCG /$rYasemin Boztuğ, Lutz Hildebrandt, Nadja Silberhorn --$tValidation of Brand Relationship Types Using Advanced Clustering Methods /$rWolfgang Fritz, Michael Kempe, Bettina Lorenz --$tPositioning Bases' Influence on Product Similarity Perceptions /$rChristoph Fuchs, Adamantios Diamantopoulos --$tThe Influence of Location-Aware Mobile Marketing Messages on Consumers' Buying Behavior /$rAndrea Gröppel-Klein, Philipp Broeckelmann --$tCombining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence /$rDaniel Klapper, German Zenetti --$tService Satisfaction With Premium Durables: A Cross-Cultural Investigation /$rDr. Ing. h. c. F. Michael Löffler, Reinhold Decker.
505 80 $tBrand Loyalty vs. Loyalty to Product Attributes /$rCam Rungie, Gilles Laurent --$tMarket Shaping Orientation and Firm Performance /$rMarkus Blut, Hartmut H. Holzmüller, Markus Stolper --$tSponsorship of Televised Sport Events /$rReinhard Grohs, Heribert Reisinger --$tThe Countenance of Marketing: A View From the 21stCentury Ivory Tower /$rRajan Nataraajan --$tProfiting From Uncertainty /$rKalyan Raman, Hubert Gatignon --$tAn Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships /$rHenrik Sattler, Oliver Schnittka, Franziska Völckner --$tEffects of Money-Back and Low-Price Guarantees on Consumer Behavior /$rThomas Suwelack, Manfred Krafft --$tThe Perceived Value of Brand Heritage and Brand Luxury /$rKlaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, Thomas Wüstefeld --$tBusiness Administration in Vienna --$tStudying Business Administration in Vienna /$rClaus Ebster, Heribert Reisinger --$tUdo Wagner --$tThe Marketing Scientist /$rAdamantios Diamantopoulos, Wolfgang Fritz --$tList of Publications /$rAdamantios Diamantopoulos, Wolfgang Fritz.
504 $aIncludes bibliographical references and index.
520 $aQuantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems. Contents- Marketing Models and Marketing Research Methods- Consumer Behavior and Retailing- Marketing ManagementThe EditorsProfessor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria. Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria. Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
650 0 $aMarketing research.
650 0 $aMarketing research$xMethodology.
650 0 $aMarketing$xMathematical models.
650 6 $aMarketing$xRecherche.
650 6 $aMarketing$xRecherche$xMéthodologie.
650 6 $aMarketing$xModèles mathématiques.
650 7 $aBUSINESS & ECONOMICS$xMarketing$xResearch.$2bisacsh
650 7 $aScience économique.$2eclas
650 7 $aAffaires.$2eclas
650 7 $aMarketing$xMathematical models.$2fast$0(OCoLC)fst01010232
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMarketing research$xMethodology.$2fast$0(OCoLC)fst01010296
653 4 $aEconomics.
653 4 $aMarketing.
653 4 $aEconomics/Management Science.
653 4 $aMarket Research.
653 00 $aeconomie
653 00 $abedrijfswetenschap
653 00 $amanagement science
653 00 $amarktonderzoek
653 10 $aManagement studies, Business Administration, Organizational Science (General)
653 20 $aEconomics (General)
653 10 $aManagement, bedrijfskunde, organisatiekunde (algemeen)
653 20 $aEconomie (algemeen)
655 4 $aElectronic books.
700 1 $aDiamantopoulos, A.$q(Adamantios)
700 1 $aFritz, Wolfgang,$d1951-
700 1 $aHildebrandt, Lutz.
700 1 $aBauer, András.
776 08 $iPrint version:$aDiamantopoulos, Adamantios.$tQuantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice.$dDordrecht : Springer, ©2012$z9783834930606
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856 40 $3SpringerLink$uhttps://doi.org/10.1007/978-3-8349-3722-3
856 40 $3SpringerLink$uhttps://link.springer.com/book/10.1007%2F978-3-8349-3060-6
856 40 $3SpringerLink$uhttps://link.springer.com/book/10.1007%2F978-3-8349-3722-3
856 40 $3SpringerLink$uhttp://dx.doi.org.ezproxy.aub.edu.lb/10.1007/978-3-8349-3722-3$zClick for electronic access to e-book (off-campus access)
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