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MARC record from Internet Archive

LEADER: 01433cam a22003014a 4500
001 393479
005 20070115093449.0
008 040317s2004 caua b 001 0 eng
010 $a 2004006422
035 $a54778515
040 $aDLC$cDLC$dOCL$dVP@$dBAKER$dOSU
020 $a0787973653
042 $apcc
043 $an-us---
050 00 $aHD9219.U64$bC584 2004
049 $aXIMM
100 1 $aErickson, Gary.
245 10 $aRaising the bar :$bintegrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet /$cGary Erickson with Lois Lorentzen.
246 18 $aStory of Clif Bar Inc.
250 $a1st ed.
260 $aSan Francisco :$bJossey-Bass,$cc2004.
300 $a342 p. :$bill., map ;$c24 cm.
504 $aIncludes bibliographical references (p. 321-322) and index.
505 0 $aSend them home (or, why walk away from $60 million?) -- The epiphany ride (the early years of Clif Bar) -- A drifting boat (getting Clif back on course) -- White road/red road (a philosophy for life and business) -- Tales from the road (nine lessons and a love story) -- Solo climbing (maintaining control for the long haul) -- Sustaining our living company (five aspirations business model) -- Moments of magic (the jazz of business).
610 20 $aClif Bar Inc.
650 0 $aSnack food industry$zUnited States.
700 1 $aLorentzen, Lois Ann,$d1952-
994 $aC0$bXIM