MARC record from Internet Archive

LEADER: 06140cam 2200937Ma 4500
001 ocn779696131
003 OCoLC
005 20220614134826.0
008 111208s2011 enkab fob 001 0 eng d
006 m o d
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072 7 $aSOC$x052000$2bisacsh
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100 1 $aBalnaves, Mark.
245 10 $aRating the audience :$bthe business of media /$cMark Balnaves, Tom O'Regan and Ben Goldsmith.
260 $aLondon ;$aNew York, N.Y. :$bBloomsbury Academic,$c2011.
300 $a1 online resource (xvi, 272 pages) :$billustrations, map
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file
504 $aIncludes bibliographical references (pages 256-267) and index.
505 00 $tWhy the Ratings Are Important --$tThe Convention --$tThe Panel and the Survey --$tThe Audit --$tThe Technologies of Counting --$tThe Ratings Provider --$tThe Networks (and Other Media Providers) --$tAdvertisers and Media Planners --$tThe Audience --$tThe Critics --$tThe Future of Ratings.
520 $a"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description
588 0 $aPrint version record.
650 0 $aMass media$xRatings and rankings.
650 0 $aMass media$xAudiences.
650 6 $aMédias$xClassement.
650 6 $aMédias$xPublics.
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aMass media$xAudiences.$2fast$0(OCoLC)fst01011223
650 7 $aMass media$xRatings and rankings.$2fast$0(OCoLC)fst01715941
655 4 $aElectronic books.
700 1 $aO'Regan, Tom.
700 1 $aGoldsmith, Ben,$d1967-
776 08 $iPrint version:$z9786613479143
856 40 $3Bloomsbury$uhttps://doi.org/10.5040/9781849664622
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