| Record ID | ia:readingscasesind0000brow |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/readingscasesind0000brow/readingscasesind0000brow_marc.xml |
| Download MARC binary | https://www.archive.org/download/readingscasesind0000brow/readingscasesind0000brow_meta.mrc |
LEADER: 02101cam 2200529 a 4500
001 ocm19009698
003 OCoLC
005 20180918021236.0
008 880413s1989 ilua b 000 0 eng d
010 $a 88061140
040 $aNhRP$beng$cDLC$dMLX$dUIU$dBTCTA$dDEBBG$dYDXCP$dTULIB$dOCLCO$dOCLCF$dOCLCQ$dPHUST$dOCLCO$dOCLCQ$dOCLCA
019 $a233618870
020 $a0844231835
020 $a9780844231839
035 $a(OCoLC)19009698$z(OCoLC)233618870
042 $alccopycat
050 04 $aHF5861$b.B76 1989
082 04 $a658.84$bB813r$220
084 $aQP 621$2rvk
100 1 $aBrown, Herbert E.
245 10 $aReadings & cases in direct marketing /$cHerbert E. Brown, Bruce Buskirk.
246 3 $aReadings and cases in direct marketing
260 $aLincolnwood, Ill. :$bNTC Business Books,$c℗♭1989.
300 $axii, 334 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aWhere direct marketing is today -- Strategy in direct marketing -- Offer and creative -- The classic package -- Media -- Lists and databases -- Lead generation and qualification -- Research and testing -- Production -- Mail-order financial analysis -- Telemarketing -- Case analysis and presentation -- Direct marketing cases.
650 0 $aDirect marketing.
650 0 $aMarketing.
650 0 $aAdvertising, Direct-mail.
650 7 $aAdvertising, Direct-mail.$2fast$0(OCoLC)fst00797916
650 7 $aDirect marketing.$2fast$0(OCoLC)fst00894544
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aDirektmarketing$2gnd
650 7 $aFallstudiensammlung$2gnd
700 1 $aBuskirk, Bruce D.
938 $aBaker and Taylor$bBTCP$n88061140
938 $aYBP Library Services$bYANK$n835483
029 1 $aAU@$b000007938230
029 1 $aAU@$b000023928400
029 1 $aDEBBG$bBV003554232
029 1 $aNLGGC$b085760919
029 1 $aNZ1$b4153230
994 $aZ0$bP4A
948 $hHELD BY P4A - 149 OTHER HOLDINGS