| Record ID | ia:readingsinmarket0000unse_m2v3 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/readingsinmarket0000unse_m2v3/readingsinmarket0000unse_m2v3_marc.xml |
| Download MARC binary | https://www.archive.org/download/readingsinmarket0000unse_m2v3/readingsinmarket0000unse_m2v3_meta.mrc |
LEADER: 00836pam a2200241 a 4500
001 87026847
003 DLC
005 19880505000000.0
008 870904s1988 enka b 00000 eng
010 $a 87026847
020 $a0070841837 (pbk.) :$c£10.95
050 0 $aHF5415.13$b.R3634 1988
082 0 $a658.8$219
245 00 $aReadings in marketing management from the European journal of marketing /$cedited by Gordon E. Greenley, David Shipley.
260 0 $aLondon ;$aNew York :$bMcGraw-Hill,$cc1988.
300 $avii, 326 p. :$bill. ;$c25 cm.
500 $aHalf title: Readings in marketing management.
504 $aIncludes bibliographies.
650 0 $aMarketing$xManagement.
700 10 $aGreenley, Gordon E.
700 10 $aShipley, David.
730 01 $aEuropean journal of marketing.
740 01 $aReadings in marketing management.