| Record ID | ia:readingsinmarket00cate |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/readingsinmarket00cate/readingsinmarket00cate_marc.xml |
| Download MARC binary | https://www.archive.org/download/readingsinmarket00cate/readingsinmarket00cate_meta.mrc |
LEADER: 00617cam 22001811 4500
001 241995
008 740514s1967 nyua b 000 0 eng
010 $a67010928
040 $aDLC$cDLC$dBAKER$dBTCTA
049 $aCUNA
090 $aHF5415$b.C359r 1967
100 1 $aCateora, Philip R.,$ecomp.
245 10 $aReadings in marketing: the qualitative and quantitative areas,$cedited by Philip R. Cateora [and] Lee Richardson.
260 $aNew York,$bAppleton-Century-Crofts$c[1967]
300 $axi, 462 p.$billus.$c24 cm.
504 $aBibliographical footnotes.
650 0 $aMarketing.
700 1 $aRichardson, Lee,$d1940-$ejoint comp.