MARC record from Internet Archive

LEADER: 03157cam a2200577 a 4500
001 466335762
003 OCoLC
005 20151005080418.0
008 091214s2010 nyu 001 0 eng
010 $a2009049521
020 $a9781591843115
020 $a1591843111
035 $a466335762
035 $a(OCoLC)466335762
037 $bPenguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136$nSAN 282-5074
040 $aDLC$cDLC$dBTCTA$dYDXCP$dC#P$dBWX$dCDX$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHF5438.25$b.J36 2010
082 00 $a658.8/72$222
092 $a658.872$bJ268r
100 1 $aJantsch, John.
245 14 $aThe referral engine :$bteaching your business to market itself /$cJohn Jantsch.
260 $aNew York :$bPortfolio,$c2010.
300 $a243 p. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
650 0 $aBusiness referrals.
650 0 $aViral marketing.
650 0 $aWord-of-mouth advertising.
907 $a.b23345196$b12-20-18$c05-12-10
998 $ab4$ai5$a(2)xbt$am8$ap7$b06-23-10$cm$da $e-$feng$gnyu$h4$i20
957 00 $aOCLC reclamation of 2017-18
907 $a.b23345196$b08-08-15$c05-12-10
938 $aBaker and Taylor$bBTCP$nBK0008662016
938 $aYBP Library Services$bYANK$n3219678
938 $aBlackwell Book Service$bBBUS$nR7847229$c$25.95
938 $aCoutts Information Services$bCOUT$n11446459
956 $aPre-reclamation 001 value: ocn466335762
980 $a0610 sh
998 $ab4$ai5$a(2)xbt$am2$am8$ap7$ar3$aw4$b06-23-10$cm$da$e-$feng$gnyu$h4$i20
994 $aC0$bSFR
999 $yMARS
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945 $a658.872$bJ268r$d - - $e03-27-2017 17:39$f0$g0$h04-20-17$i31223095013364$j201$0800$k - - $li5aaa$ol$p$25.95$q-$r-$sw $t0$u12$v9$w0$x0$y.i65878152$z08-24-11
945 $a658.872$bJ268r$d - - $e09-18-2018 18:03$f0$g0$h10-10-18$i31223091295452$j503$0800$k - - $lxbtci$o-$p$25.95$q-$r-$s- $t0$u18$v28$w1$x0$y.i60861551$z07-06-10
945 $a658.872$bJ268r$d - - $e12-08-2016 19:59$f0$g0$h02-23-17$i31223095013356$j501$0501$k - - $lxbtci$o-$p$25.95$q-$r-$s- $t0$u10$v9$w0$x0$y.i65875576$z08-24-11
945 $a658.872$bJ268r$d - - $e10-19-2016 15:33$f0$g0$h01-09-17$i31223093503739$j221$0800$k - - $lm8aaa$ol$p$25.95$q-$r-$s- $t0$u22$v47$w0$x0$y.i61400312$z09-14-10
945 $a658.872$bJ268r$d - - $e11-16-2017 15:39$f0$g0$h01-31-18$i31223095013372$j141$0800$k - - $lp7aaa$ol$p$25.95$q-$r-$s- $t0$u10$v11$w0$x1$y.i65879399$z08-24-11