| Record ID | ia:referralenginete0000jant_x3x5 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/referralenginete0000jant_x3x5/referralenginete0000jant_x3x5_marc.xml |
| Download MARC binary | https://www.archive.org/download/referralenginete0000jant_x3x5/referralenginete0000jant_x3x5_meta.mrc |
LEADER: 01968cam 2200481Ia 4500
001 ocn781938255
003 OCoLC
005 20220721205110.0
008 120328s2012 nyu 001 0 eng d
040 $aYDXCP$beng$cYDXCP$dBDX$dGK8$dNYP$dSVP$dH9Z$dOCLCF$dUKMGB$dVLB$dOCLCQ$dIGA$dOCLCO
015 $aGBB2C5435$2bnb
016 7 $a016229868$2Uk
020 $a1591844428
020 $a9781591844426
020 $z9781591843115 (hc.)
035 $a(OCoLC)781938255
050 4 $aHF5438.25$b.J36 2012
082 4 $a658.872
100 1 $aJantsch, John.
245 14 $aThe referral engine :$bteaching your business to market itself /$cJohn Jantsch.
260 $aNew York :$bPortfolio Penguin,$c2012.
300 $axii, 243 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aThe realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.
650 0 $aBusiness referrals.
650 0 $aViral marketing.
650 0 $aWord-of-mouth advertising.
650 6 $aMéthode de la boule de neige (Marketing)
650 6 $aMarketing viral.
650 6 $aBouche-à-oreille (Publicité)
650 7 $aBUSINESS & ECONOMICS / Marketing.$2bisacsh
650 7 $aBusiness referrals.$2fast$0(OCoLC)fst00842865
650 7 $aViral marketing.$2fast$0(OCoLC)fst01200110
650 7 $aWord-of-mouth advertising.$2fast$0(OCoLC)fst01180179
938 $aBrodart$bBROD$n100273300$c$17.00
938 $aYBP Library Services$bYANK$n7568526
029 1 $aAU@$b000051790865
029 1 $aUKMGB$b016229868
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 51 OTHER HOLDINGS