MARC record from Internet Archive

LEADER: 03287cam 2200493Ma 4500
001 ocn994241854
003 OCoLC
005 20220804213507.0
008 170210s2016 cc a b 000 0 chi d
040 $aCCHGZ$bchi$cCCHGZ$dCNJIN$dOCLCQ
066 $c$1
020 $a9787510840975
020 $a751084097X
035 $a(OCoLC)994241854
041 1 $achi$heng
084 $aF713.80$2clc
100 1 $6880-01$aJim Signorell.
245 10 $6880-02$aRen tong gan :$bYong gu shi bao zhuang shi shi de yi shu /$c(mei)Ji muXi nuo lei li zhu ; Liu wei wei, Meng yan, Li jia yi.
246 31 $aStory branding 2.0$bcreating standout brands through the power of story
246 3 $6880-03$aYong gu shi bao zhuang shi shi de yi shu
250 $6880-04$aDi 1 ban.
260 $6880-05$aBeijing :$bJiu zhou chu ban she,$c2016.
300 $a246 p. ;$c23 cm
500 $6880-06$aBan quan ye ying wen ti ming:Story branding 2.0: creating standout brands through the power of story.
520 $6880-07$aBen shu yi gu shi si wei zai pin pai chuan bo guo cheng zhong de zuo yong wei qie ru dian, Zhong xin fa jue le gu shi de qian zai li liang:gu shi bu jin shi yi zhong yi shu chuang zuo fang shi, Geng shi yi zhong yi yu luo ji he shu ju de si wei mo shi, Zhei zhong mo shi ke yi su zao yi zhong shen ceng ci de ren tong gan, Cong er shi yong yu ri chang she jiao, Zhi chang guan li, Shi chang ying xiao deng ling yu. Ji yu ci, Ben shu hai ti gong le yi xi lie ji shu shou duan:shou ji gu shi bei jing, Yuan xing fen xi, Wan cheng gu shi zhai yao, Ji fa ling gan, Xun zhao yi yi deng.
650 7 $6880-08$aGuang gao xue$xYan jiu.$2cct
700 1 $6880-09$aLiu, Weiwei,$eYi.
700 1 $6880-10$aMeng, Yan,$eYi.
700 1 $6880-11$aLi, Jia,$eYi.
880 1 $6100-01/$1$a西诺雷利$c(Signorell, Jim)
880 10 $6245-02/$1$a认同感 :$b用故事包装事实的艺术 /$c(美)吉姆·西诺雷利著 ; 刘巍巍, 孟艳, 李佳译.
880 3 $6246-03/$1$a用故事包装事实的艺术
880 $6250-04/$1$a第1版.
880 $6260-05/$1$a北京 :$b九州出版社,$c2016.
880 $6336-00/$1$a文本$btxt$2rdacontent/chi
880 $6337-00/$1$a无中介$bn$2rdamedia/chi
880 $6500-06/$1$a版权页英文题名:Story branding 2.0: creating standout brands through the power of story.
880 $6520-07/$1$a本书以故事思维在品牌传播过程中的作用为切入点, 重新发掘了故事的潜在力量:故事不仅是一种艺术创作方式, 更是一种异于逻辑和数据的思维模式, 这种模式可以塑造一种深层次的认同感, 从而适用于日常社交, 职场管理, 市场营销等领域.基于此, 本书还提供了一系列技术手段:收集故事背景, 原型分析, 完成故事摘要, 激发灵感, 寻找意义等.
880 7 $6650-08/$1$a广告学$x研究.$2cct
880 1 $6700-09/$1$a刘巍巍,$e译.
880 1 $6700-10/$1$a孟艳,$e译.
880 1 $6700-11/$1$a李佳,$e译.
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 5 OTHER HOLDINGS