MARC record from Internet Archive

LEADER: 03502cam 2200649 a 4500
001 ocm32589624
003 OCoLC
005 20180602035154.0
008 950512s1996 maua b 001 0 eng
010 $a 95020172
040 $aDLC$beng$cDLC$dOCL$dNLGGC$dBTCTA$dYDXCP$dLVB$dBAKER$dCNARC$dDEBSZ$dOCLCQ$dTULIB$dBDX$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dLSD$dOCLCQ$dCSJ$dOCLCQ$dGILDS
015 $aGB96Z9712$2bnb
016 7 $a087-58463$2Uk
019 $a55972350
020 $a0875846335
020 $a9780875846330
035 $a(OCoLC)32589624$z(OCoLC)55972350
050 00 $aHD59.2$b.F66 1996
082 00 $a659.2$220
084 $a85.40$2bcl
084 $a85.06$2bcl
100 1 $aFombrun, Charles J.
245 10 $aReputation :$brealizing value from the corporate image /$cCharles J. Fombrun.
260 $aBoston, Mass. :$bHarvard Business School Press,$c℗♭1996.
300 $ax, 441 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 401-416) and index.
520 $aGood reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.
505 0 $aIntroduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-interest; reputational capital; the Midas touch; shaping consistent images; of pageants and horse races; managing reputation. Part 2 The ups and downs of reputation: fashion's ins and outs; the MBA academies under siege; so you want a new identity; pitching arm and hammer; the deal-makers; doing good, the Morgan way; song of Solomon. Conclusion: the burden of celebrity.
650 0 $aCorporate image.
650 0 $aCorporate image$vCase studies.
650 6 $aEntreprises$xImage.
650 6 $aEntreprises$xImage$vCas, E tudes de.
650 7 $aCorporate image.$2blmlsh
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 17 $aCorporate image.$2gtt
653 0 $aCorporate image
653 0 $aCorporate image$aCase studies
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 4 $aCase studies.
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=807078&custom_att_2=simple_viewer
856 41 $3Table of contents$uhttp://www.gbv.de/dms/hbz/toc/ht007329838.pdf
938 $aBaker & Taylor$bBKTY$c45.00$d33.75$i0875846335$n0002688256$sactive
938 $aBrodart$bBROD$n48347159$c$45.00
938 $aBaker and Taylor$bBTCP$n95020172
938 $aYBP Library Services$bYANK$n923358
029 1 $aAU@$b000011705287
029 1 $aDEBSZ$b052730611
029 1 $aGBVCP$b185615309
029 1 $aHEBIS$b052798771
029 1 $aNLGGC$b142277193
029 1 $aNZ1$b4687831
029 1 $aYDXCP$b923358
994 $aZ0$bPMR
948 $hNO HOLDINGS IN PMR - 673 OTHER HOLDINGS