MARC record from Internet Archive

LEADER: 05737cam 22009374a 4500
001 ocm52962935
003 OCoLC
005 20160210023235.0
008 030828s2004 maua b 001 0 eng
010 $a 2003019396
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020 $a1591391474
020 $a9781591391470
035 $a(OCoLC)52962935
042 $apcc
043 $an-us---
050 00 $aHD9999.S74$bP738 2004
082 00 $a338.7/67$222
084 $a85.40$2bcl
100 1 $aDyer, Davis.
245 10 $aRising tide :$blessons from 165 years of brand building at Procter & Gamble /$cDavis Dyer, Frederick Dalzell, Rowena Olegario.
260 $aBoston, Mass. :$bHarvard Business School Press,$c℗♭2004.
300 $ax, 467 pages :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En ri o revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
504 $aIncludes bibliographical references and index.
520 1 $a"Rising Tide tells the tale of P & G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P & G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--Jacket.
610 20 $aProcter & Gamble Company$xHistory.
650 0 $aBrand name products$zUnited States$vCase studies.
650 0 $aProduct management$zUnited States$vCase studies.
650 0 $aSoap trade$zUnited States$xHistory.
610 24 $aProcter & Gamble Company.
610 24 $aProctor & Gamble Company$xHistory.
610 27 $aProcter & Gamble Company.$2fast$0(OCoLC)fst00521037
650 7 $aBrand name products.$2fast$0(OCoLC)fst00837883
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aSoap trade.$2fast$0(OCoLC)fst01122095
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aMerken.$2gtt
650 17 $aProcter & Gamble Company.$2gtt
650 7 $aMarcas comerciais$zEstados unidos.$2larpcal
650 7 $aAdministrac ʹa o da produc ʹa o$zEstados unidos.$2larpcal
650 7 $aSabo es$zEstados unidos.$2larpcal
610 27 $aProcter and Gamble Company.$2swd
650 07 $aMarkenartikel.$2swd
650 07 $aGeschichte 1837-2003.$2swd
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aDalzell, Frederick.
700 1 $aOlegario, Rowena.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip048/2003019396.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy1311/2003019396-d.html
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948 $hNO HOLDINGS IN PMR - 641 OTHER HOLDINGS