MARC record from Internet Archive

LEADER: 02548cam a2200349 i 4500
001 2013050674
003 DLC
005 20150416081550.0
008 140113s2014 mau b 001 0 eng
010 $a 2013050674
020 $a9781422191538 (hardback)
040 $aDLC$beng$cDLC$erda$dD LC
042 $apcc
050 00 $aHD30.28$b.G567 2014
082 00 $a658.4/012$223
084 $aBUS041000$aBUS063000$aBUS025000$2bisacsh
100 1 $aGirotra, Karan.
245 14 $aThe risk-driven business model :$bfour questions that will define your company /$cKaran Girotra, Serguei Netessine.
264 1 $aBoston, Massachusetts :$bHarvard Business Review Press,$c[2014]
300 $a241 pages ;$c22 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 215-222) and index.
520 $a"Innovation isn't always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, they outline how to transform a company by revisiting the assumptions around the firm's key decisions. Business model innovation, the authors say, essentially is about WHAT key decisions get made in a business, WHEN they get made, WHO makes them, and WHY those individuals make the decisions they do. So by changing a company's approach to these choices, you can fundamentally alter the risks involved and invent new, superior business models. Girotra and Netessine also describe the kinds of processes companies should have in place to help them imagine and explore these changes. With numerous examples of well-known companies in many different countries that are using the framework, this book serves as a toolkit for anyone--from entrepreneurs to executives--involved in the dynamic decisions that move industries forward"--$cProvided by publisher.
650 0 $aStrategic planning.
650 0 $aBusiness planning.
650 0 $aOrganizational change.
650 7 $aBUSINESS & ECONOMICS / Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Strategic Planning.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
700 1 $aNetessine, Serguei.